Good afternoon...
2nd half of April was challenging...
Our Sales were close to last year but not enough. We were short 9%...
We're doing google ads and that works for us..
Again, we're a Specialty shop, We're a brakes & front end shop big challenges for this year.
We have to keep in mind, we're in a Presidential year. It has been my experience that in this type of year Sales are more of a Challenge.
Also every things is very expensive, as consumers, we don't have the buying power, which creates a big problem for the consumer..
I am really good about finding solutions to the problems but at this point my view is very cloudy and gray, which makes it very difficult to have a clear view.
We live in an area where there are several small town within our town and we advertise in the surrounding areas.
I am going to consider to reduced our advertising area to just within town and see what results throws this approach
Thanks
JP