would more thorough vehicle under carriage rinsing service help?
Rust continues to plague cars in Northern states - time to sell rust proofing again?
Good Morning Joe:) We have been offering rustproofing, with much success, for the past 8yrs www.CorrosionFree.com. The drip free gel will penetrate through the rusted surface to protect the metal underneath, and we do many vehicles from brand new. Does a great job on saving our client's vehicles!! Have a fun day!
Joe, maybe to help the sales process you should document all the rust cars you see with high quality pictures. This way you can put together a bit of a visual demo for your customers. A nice way would be to put together a web page illustrating the damage rust can do and what the service can really do for their vehicle. I'm sure you could put it together in a matter of an hour if you had the pictures. Also if you use tablets as a visual aid, your SA's could easily click over to your webpage and show the dangers of rust then the features and benefits of the service.
I will second Diane's comments. We have been using Corrosion Free for a year now. It's been a great product and a new revenue stream. Once we started using Auto Vitals for our electronic inspections, our customers began seeing pictures of the underside of their cars and asking us what could be done to help prevent the rust. It's a very easy sell once the customer has seen the extent of the rust under the car.
Frogfinder, yes more frequent under car washing also helps to slow down the rusting process. In NH in the middle of the winter, when it's 0 degrees, washing the vehicle is not ideal.
- 4 weeks later...
Washing the salt off weekly is really the best bet. Touch up bare metal immediately. Once the metal starts to oxidize its too late. I sell fluid film undercoating which is a lanolin based oil, I like to believe it works.
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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John Pearson
people really dont want to protect their investment. This is something that we are going to start investigating as alaska started using brine this year. up until this point we never had a salt problem.
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xrac
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