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Difficult question because everyone wants to jump on to get more new customers - and they don’t realize that they probably already have enough customers.
I talk to shop owners virtually every day.
My First question - “How many customers do you have on record?” Typical answer…. “Oh… thousands!... Maybe 2 or 3 thousand!”
My answer - “If you had 1,000’s of customers we wouldn’t be talking!”
Next question - “When was the last time you contacted them?? That could have been a letter, a postcard, an email, a text, a phone call…..?? When was the last time??”
Typical answer - “Uh… well… uh… probably about 3 years ago”
Really??
No matter what business, it’s always going to be expensive to get new customers. After all, they don’t know you; they don’t trust you; and probably don’t even like you. So you really have to dig deep to get those new customers. After all, why would they consider “risking” anything with somebody they don’t even know - unless it's a deal.
Then that leads to stupid discounts and you’re left with nothing!
The right way… and you can read that as “The Cheap Way”... is to treat your customers like you would like to be treated… and do that NOT just when you want them to spend money, and they will recommend their friends, family and associates to YOU!
Now, there’s smart ways to help that along, but give up getting more new customers. Instead, focus on keeping the ones you’ve got - besides there’s enough of the big box chains doing a great job to attract those customers away from you - but a little effort is all you need.
For those interested, you can connect with my on a 15 minute strategy call and you and I will create a “Kick-Butt Offer” That I guarantee will put car count IN YOUR SHOP - and do it all USING YOUR CURRENT PRICING and WITHOUT Discounts or Give-a-ways. And you’ll even make money!
Don’t want to be pushy, but this is going away soon- so hurry.
Oh, and I’m not selling anything. No tricks - No gimmicks - No Kidding!
Use this link:
http://we-fix.cc/your-car-count
Hope this helps!
Matthew
“The Car Count Fixer”
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