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AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Stay Out of the Rabbit Hole [RR 951]

Fri, 03 May 2024 04:15:00 +0000

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives. Sherwood Cooke, Royalty Auto Service, St Marys, GA.

Show Notes

Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
Family Involvement (00:22:14) Sherwood's family involvement in his business.
Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of integrity in candidates.
Learning from Hiring Mistakes (00:41:50) Sherwood and Carm discuss the importance of learning from hiring mistakes and the need to evolve in the hiring process.

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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Dealership Tries To Pull A Fast One

Thu, 02 May 2024 15:30:00 +0000

Dealership Tries To Pull A Fast One

Interest Rates and Market Update [E116] - Business By The Numbers

Thu, 02 May 2024 04:15:00 +0000

On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts.

• Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for your wallet and business this year, especially when it comes to interest rates.

• Tax Talk and Government Spending: Hunt explains the proposed wealth tax and what the latest federal budget might mean for us. There’s a lot of talk about balancing the budget without raising taxes too much, and we'll explore what that could look like.

• Capital Gains and Your Money: We take a closer look at potential hikes in capital gains taxes and how these could affect your investments and long-term financial planning.

• Understanding the Numbers: Inflation, GDP... these terms get thrown around a lot. We’ll unpack what they really mean for the economy and for us as workers and business owners.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

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How To: Identify, Accept, and Overcome Dyslexia in Your Workplace [THA 378]

Thu, 02 May 2024 04:15:00 +0000

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching 1 in 5 people have some form of dyslexia. A profound discussion on dyslexia in the automotive industry. Learn the definition of dyslexia, its impact on learning and training, and strategies to support those with dyslexia. The episode emphasizes the value of recognizing the unique strengths and challenges of individuals with dyslexia, offering practical advice for employers, trainers, and individuals to enhance learning and professional development in the automotive industry. Bill Greeno, Quality Automotive Servicing, Truckee, CA. Bill’s previous episodes HERE Nicole Ofiesh, PH.D, Dr. Ofiesh is a cognitive behavioral scientist with expertise in dyslexia, learning disorders, ADHD, and autism spectrum disorders.

Definition of Dyslexia (00:01:59) Discussion on the definition of dyslexia and its importance for individuals in the automotive industry.
Strengths of People with Dyslexia (00:09:45) Dr. Nicole Ofiesh explains the strengths inherent in people with dyslexia, such as visual spatial abilities and creative thinking.
Training Challenges (00:10:04) Bill Greeno discusses the challenges of providing hands-on training for individuals with dyslexia and the preference for visual and kinesthetic learning.
Strategies for Supporting Employees with Dyslexia (00:11:36) Dr. Nicole Ofiesh suggests strategies for supporting employees with dyslexia in educational settings, including providing reading support and using text-to-speech software.
Awareness and Insights for Employers (00:15:33) The need for awareness among training companies and trainers about dyslexia and the importance of accommodating diverse learning styles.
Personal Experience with Dyslexia (00:16:32) Bill Greeno shares his personal experience with dyslexia and the importance of teaching to different learning styles, regardless of dyslexia.
The definition of dyslexia (00:20:21) Dr. Nicole explains dyslexia as a reading and processing challenge affecting the sequence and sounds of symbols.
Strengths of individuals with dyslexia (00:22:15) Dr. Nicole highlights the extraordinary problem-solving and mechanical abilities of individuals with dyslexia.
Training challenges and strategies for dyslexic employees (00:23:30) Dr. Nicole discusses the importance of empowering individuals to be independent learners and suggests techniques such as study buddies and listening while reading.
The stigma of listening as reading (00:27:09) The speakers discuss the stigma surrounding listening as a form of reading and the need to overcome it.
Closed captioning and universal design for learning (00:30:30) Dr. Nicole explains the significance of closed captioning as a universally beneficial tool and advocates for rethinking traditional notions of reading.
Assessing and accommodating dyslexic employees (00:33:57) The conversation delves into the importance of assessing individual learning needs and offering a variety of learning methods to accommodate dyslexic employees.
The importance of books and learning (00:36:42) Discussion on the significance of books and learning for personal and professional growth.
Challenges in technical classes for mechanics (00:37:47) Exploring the difficulties faced in technical classes and the benefits of having information available in advance.
Embracing dyslexia in the workplace (00:38:52) Encouraging employers and peers to support individuals with dyslexia and turn it into a strength.
Acknowledging dyslexia and promoting understanding (00:40:21) Expressing gratitude for the discussion on dyslexia and emphasizing the need to embrace and understand it in the automotive industry.

Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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The Basics of Owning An Auto Repair Shop - Balancing GP per Hour and Productivity

Wed, 01 May 2024 23:00:00 +0000

The Basics of Owning An Auto Repair Shop - Balancing GP per Hour and Productivity

Surefire Ways To Get Your Google Business Profile Suspended [098] - The Auto Repair Marketing Podcast

Wed, 01 May 2024 04:15:00 +0000

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

Reasons Google will suspend your GBP
Adding Keywords to Your Business Name
Using PO boxes or virtual office addresses
Using your home address for a service area business - mobile mechanics
Making major changes to your information - name, address, phone number
Adding Reviews - Talk about RV Masters Recent experience
Spam Reviews
Two businesses sharing an address - same with phone number
A competitor reported you
Dandy Review Removal: Negative review removal using AI
They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.
It is a 12 month contract - not monthly
Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.
Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.
New AI Optimization services: Boost Ninja:
Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing
Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”

How To Get In Touch

Website - shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

How To: Talk to Kids About Careers in Automotive [E132] - Diagnosing the Aftermarket A to Z

Wed, 01 May 2024 04:15:00 +0000

Matt Fanslow covers strategies for engaging high school students, debunking industry myths, and the importance of talent over passion in choosing a career. The episode aims to inspire a new generation to explore the diverse and rewarding paths within auto repair.

Show Notes

Ideas for Engaging Students (00:01:19)
Addressing Misconceptions (00:07:59)
Value of Skill and Talent (00:13:41)
Changing the value system (00:19:04)
Impact of artificial intelligence (00:21:21)
Future of Auto Repair Careers (00:22:40)

Thanks to our Partner, NAPA Autotech napaautotech.com

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Diagnosing the Aftermarket A - Z YouTube Channel HERE

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Defending Flat Rate #podcast #autorepairshop #autorepairbusiness #carrepair #automotiverepair

Tue, 30 Apr 2024 15:30:00 +0000

Defending Flat Rate #podcast #autorepairshop #autorepairbusiness #carrepair #automotiverepair

How To Offer The Best Customer Support Without A Quality Team: Spoiler Alert, You Can’t! [RR 950]

Tue, 30 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA Auto Care Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture. Tom Petty, Petty Motorworks, Waretown, NJ Show Notes

Watch Full Video
TST Seminars: https://www.tstseminars.org/
NAPA Auto Care Gold status (00:01:24) Tom Petty discusses NAPA AutoCare Gold status and its significance.
Technical training and progression (00:03:13) Tom Petty's technical training and progression through the years.
Family business and technical training (00:04:22) Tom Petty's decision to start a family business and his involvement in technical training.
Engaging technicians and setting shop culture (00:05:44) Discussion on setting the culture for a shop and engaging technicians in training.
Apprenticeship and mentoring (00:08:13) Tom Petty's approach to apprenticeship and mentoring young technicians.
Automotive vocational education (00:11:10) Discussion on the need for a specialized automotive charter program in vocational education.
Challenges in the automotive industry (00:13:03) Challenges faced by young technicians in the automotive industry and the need for development and support.
Starting wage and labor margin (00:14:36) Discussion on starting wage for technicians and the importance of labor margin for business sustainability.
Post-education career advice (00:15:31) Tom Petty's advice for students coming out of a two-year automotive program regarding starting wage expectations.
Structured Raises (00:15:37) Discussion about implementing structured raises for technicians to prevent wage suppression.
Setting Technician Wages (00:19:06) Discussion on the importance of setting technician wages based on experience and productivity.
Communication and Customer Service (00:23:53) Importance of effective communication, especially through digital inspections, and its impact on customer service.
Training Alliance (00:28:00) Formation of an independent training alliance to improve technical training in the local area of New Jersey.
Kidney Donation (00:30:44) Tom Petty's kidney donation.
Life Post-Surgery (00:33:14) Tom Petty shares his experiences after kidney surgery and discusses the minimal impact on his daily life.
Avoiding NSAIDs (00:33:53) The importance of avoiding certain pain medications for kidney health, with a cautionary example.
Recovery and Kidney Function (00:34:31) Insights into the recovery period after kidney surgery and the remarkable adaptability of the kidney.

Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips

Mon, 29 Apr 2024 11:00:00 +0000

Episode 162 - Lauralee Schmidt on Repair Shop Economics and Social Media Slips

Attract, Develop, and Retain Top Automotive Talent [CC 113]

Mon, 29 Apr 2024 04:15:00 +0000

Thanks to our Partner, Technician Find Building the dream team in the automotive industry goes beyond hiring technicians—it's about creating a culture that fosters growth, respect, and development. Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees' goals, compensation, and creating an enjoyable work environment. Want to learn more? Join Chris Lawson's 'Repair Shop Growth Systems Live 2024' May 31st - June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/ Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE Rob Morrison, Morrison's Auto Rite, Jamaica Plain, MA Roy Niemi, A & D Auto & Body Repair, Haslett, MI Show Notes

Repair Shop Growth Systems Live 2024, May 31st - June 2nd, Mt Arlington, NJ: https://www.repairshopgrowthsystems.com
Attracting Employees (00:00:01) Discussion on strategies and stories for attracting skilled technicians and employees to automotive repair shops.
Upcoming Summit (00:01:11) Introduction of a summit focused on attracting, growing, and retaining employees in the automotive repair industry. https://www.repairshopgrowthsystems.com/
Personal Stories of Attraction (00:02:26) Shop owners share personal stories and strategies for attracting and hiring employees, including promoting unique employee benefits and culture.
Writing Attractive Job Ads (00:10:03) Discussion on the importance of highlighting ongoing training and development opportunities in job ads to attract skilled technicians.
Employee-Centric Job Ads (00:14:31) Highlighting the core elements that technicians look for in job opportunities, including compensation, growth opportunities, and respect for work-life balance.
Creating an Apprentice Program (00:16:21) Establishing in-house mechanic apprentice program with local institutions and colleges to attract and develop young technicians.
Focusing on Personal Growth (00:17:09) Prioritizing individual growth and ambitions, not just automotive knowledge, to attract and retain young staff.
Hiring and Fostering Culture (00:18:09) Emphasizing the importance of hiring and fostering culture through team involvement in the hiring process and internal recommendations.
Attracting and Retaining Talent (00:19:43) Introducing TechnicianFind.com as a solution for finding skilled automotive technicians and retaining a strong team.
Recruitment Strategies (00:21:05) Recruiting individuals with strong work ethic and potential, focusing on personal and professional development, and utilizing mentorship programs.
Building a Candidate Bench (00:24:17) Emphasizing the importance of keeping and organizing job applications to build a candidate bench for future hiring needs.
Engaging Families and Open Communication (00:29:00) Involving employees' families in company activities, promoting honesty and open communication, and addressing personal well-being through a life coach.
Listening and Individual Management (00:31:14) Highlighting the importance of active listening, intuition, and individualized management to improve employee retention.
Attracting and Retaining Employees (00:31:57) Strategies for supporting employees' financial well-being and making work enjoyable.
Creating a Fun Work Environment (00:32:37) Implementing games, profit-sharing, and unique incentives to make work enjoyable.
Recruiting and Developing Future Technicians (00:35:40) Strategies for attracting potential superstars from marginal shops and nurturing talent.
Employee Compensation and Long-Term Care (00:40:33) Ensuring fair compensation and care for long-term employees to retain talent.
Profit Sharing and Business Understanding (00:45:33) Educating employees about profit sharing and the mechanical perspective of business operations.

Thanks to our Partner, Technician Find If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on (X) Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

Click to go to the Podcast on Remarkable Results Radio

Are Phone Trees Killing Your Auto Repair Shop's Customer Service? [E162] - Chris Cotton Weekly Blitz

Mon, 29 Apr 2024 04:15:00 +0000

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of phone trees on customer service in auto repair shops. He emphasizes the importance of the human touch and shares his frustration with complex phone systems that deter customers. Chris offers practical advice for revamping phone systems, such as auditing current setups, matching staffing to call volume, and soliciting customer feedback. He advocates for a balance between technology and personal interaction, stressing that each call is an opportunity to showcase excellent service and stand out from competitors. Chris concludes by inviting listeners to contribute to the conversation on maintaining a personal touch in customer service.

The importance of human touch in customer service (00:01:05) Chris discusses the negative impact of phone trees on customer service and the need for a human touch.
The drawbacks of using phone trees (00:02:07) Chris explains how phone trees can frustrate customers and lead to missed opportunities.
The value of personal interaction in customer service (00:05:21) Chris emphasizes the importance of human connection and empathy in the customer service experience.
Balancing automation and human interaction (00:07:31) Chris discusses the need to strike a balance between technology and human interaction in the auto repair business.
Practical tips for revamping phone systems (00:09:33) Chris provides practical suggestions for improving phone systems to better serve customers and enhance the overall customer service experience.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Click to go to the Podcast on Remarkable Results Radio

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

The Diagnostic Difference – Life of a Mobile Technician: Freedom and Flexibility [RR 949]

Fri, 26 Apr 2024 04:15:00 +0000

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 21st annual TST Big Event, Robert Kenny Jr shares his journey from technician to mobile diagnostician and educator. Discussions cover the challenges of technician retention, fair compensation, and the shift towards electric vehicles (EVs). Robert Kenney Jr., Ampd Auto Diagnostic Solutions, and instructor at Hudson Valley Community College.

Show Notes

Robert Kenny Jr.'s Career (00:01:03) Overview of Kenny's career and his transition to entrepreneurship.
Starting a Shop (00:02:24) Kenny's journey to opening his shop and the obstacles he encountered.
Technician Training (00:03:20) The significance of training for technicians and its industry effects.
Education and Industry Development (00:03:59) Kenny's role in automotive industry education and growth.
Mobile Diagnostic Business Growth (00:06:43) The development of Kenny's mobile diagnostic service and its influence on small shops.
Balancing Roles (00:08:00) The challenge of juggling teaching, diagnostics, and shop management.
Technician Pay Issues (00:10:03) The problem of technician compensation and its effect on new talent.
Accountability and Mentorship (00:11:17) The role of accountability and guidance in business growth.
Admitting Failure (00:12:31) The difficulty of acknowledging mistakes and seeking assistance in the field.
Mobile Diagnostician Benefits (00:14:16) Advantages of working as a traveling mobile diagnostician.
Labor Rate Comparison (00:16:09) Analyzing labor rates and their significance in the industry.
Flat Rate System Comparison (00:22:51) Contrasting flat rate systems in various shop types and their technician impact.
EV Standards Development (00:24:19) Participation in setting electric vehicle charging standards and curriculum updates.
EV Technology Importance (00:25:44) The significance and progress of electric vehicle technology in the sector.
Training Importance (00:27:05) The consequences of inadequate training on businesses and the demand for specialists.
Robert's Mobile Diagnostic Experience (00:32:12) Kenney shares his enjoyment and insights from his mobile diagnostic venture and time at Gill's Garage.
Educational Programs and EV Training (00:32:17) Discussion on Hudson Valley Community College's programs and Bronx Community College's EV class development.

Click to go to the Podcast on Remarkable Results Radio

Dealer Throws Lucas Under Bus #podcast #autorepairshop #autorepairbusiness #carrepair

Thu, 25 Apr 2024 15:30:00 +0000

Dealer Throws Lucas Under Bus #podcast #autorepairshop #autorepairbusiness #carrepair

So You Think You Want To Open Your Second Location? [THA 377]

Thu, 25 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Industry shop owners discuss the challenges and strategies of opening and managing a second location. They explore the motivations behind opening additional shops, touching on wealth building, seeking new challenges, and planning for retirement. Carl Hutchinson emphasizes the importance of providing a growth path and career opportunities to attract and train the next generation of industry professionals. The conversation highlights the complexities of scaling a business and the need for strong leadership, financial planning, and a commitment to developing talent within the industry. Carl Hutchinson, Complete Automotive, 2 locations, Springfield, MO. Listen to Carl’s previous episodes HERE Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Jim Fleischman, Automotive Alley, 2 locations, Arcade and Marilla, NY. Listen to Jim’s previous episodes HERE.

Behind the Scenes: New Shop Retrofit/Remodel with Carl Hutchinson [CC 097]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc097/
Store two considerations (00:01:01) Discussion on the importance and reasons for opening a second store, including financing and marketing efforts.
Finding the second location (00:02:52) Panelists share their experiences in finding and choosing the location for their second store.
Preparation and challenges (00:09:33) Challenges and preparations for operating a second location, including policies, procedures, and staffing.
Systemizing and structuring (00:12:29) The importance of systemizing and structuring operations for a second location, as well as the challenges and preparations involved.
Transition and training (00:15:14) Discussion on transitioning and training staff for a new location, including the use of a shop management system.
Reflection and passion (00:17:32) Reflecting on the passion and effort required to start and grow a business, including the challenges of expanding to multiple locations.
Store Number Two Challenges (00:17:56) Challenges of opening a second store, losing customers, ordering parts, and managing separate entities.
Inventory and Supplies (00:20:14) Challenges in stocking inventory and supplies for a new store, unexpected expenses, and the importance of thorough planning.
Financing and Cash Flow (00:24:43) Discussion on financing options, including seller financing, bank loans, and personal investment, and the impact of COVID-19.
People Problems and Leadership (00:29:17) Dealing with turnover, hiring challenges, and the importance of finding the right people for leadership roles.
Grooming and Growing Store Two (00:32:45) Balancing time and effort between store two and store one, empowering vice presidents, and the changing role of the company president.
Building an MSO (00:34:48) Discussion on the motivations for building a multi-shop operation, including retirement planning, challenges, and personal growth.
Creating Career Paths (00:41:26) The importance of creating a career path for the younger generation, fast-tracking growth, and training and educating employees.
Valuing and Acquiring Businesses (00:47:31) Challenges in valuing and acquiring businesses, including the impact of market competition and the importance of assessing profitability.
Equipment and Location Considerations (00:49:29) Discussion on starting from scratch, acquiring equipment, and the significance of location and infrastructure.

Click to go to the Podcast on Remarkable Results Radio

Is There Going to be a Wealth Tax? [E115] - Business By The Numbers

Thu, 25 Apr 2024 04:15:00 +0000

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Click to go to the Podcast on Remarkable Results Radio

The Basics of Owning An Auto Repair Shop - FAQs

Wed, 24 Apr 2024 23:00:00 +0000

The Basics of Owning An Auto Repair Shop - FAQs

Are We Setting Barometers? [E131] - Diagnosing the Aftermarket A to Z

Wed, 24 Apr 2024 04:15:00 +0000

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.

Show Notes

Comparing lawnmowers and chainsaws (00:01:14)
Demonstrating value in automotive repair (00:10:46)
Marketing and communication strategy (00:12:57)
Setting the barometer through demonstration (00:15:22)
Utilizing social media and radio for marketing (00:17:34)
Comparing Products (00:19:44)
Demonstrating Value (00:20:51)

Thanks to our Partner, NAPA Autotech napaautotech.com

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Click to go to the Podcast on Remarkable Results Radio

Can Marketing "Even Out" The Workload? [E097] - The Auto Repair Marketing Podcast

Wed, 24 Apr 2024 04:00:00 +0000

Can Marketing "Even Out" The Workload?

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

We often hear people say their marketing should “even out the workload,” but can it do that?
There are peaks and valleys throughout the year. That’s just life.
It’s hard to market to make a specific time busy
Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
SCHEDULING can even out the workload, or fill in the slow times
Scheduling long-time clients for the slow times
Scheduling the next visit like a dentist does
Can you do time specific campaigns?
State fair campaign
Back-to-school campaign
Pre-trip inspections before summer and the holidays

How To Get In Touch

Website - shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Canva - Mood Boards

Working A Career Vs For A Paycheck #podcast #autorepairshop #carrepair #autorepairbusiness

Tue, 23 Apr 2024 15:30:00 +0000

Working A Career Vs For A Paycheck #podcast #autorepairshop #carrepair #autorepairbusiness

The Driving Force: Extraordinary Results with Ordinary People [RR 948]

Tue, 23 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA Auto Care Andy Bizub explores the influential book "Driving Force: Extraordinary Results with Ordinary People" by Peter Schultz. Dive into the pivotal role of culture in business success with personal insights on maintaining a positive work environment. This episode is packed with wisdom for business owners and leaders seeking to improve their operations and team dynamics. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Show Notes

Email Lori Schutz for your copy of "The Driving Force: Extraordinary Results with Ordinary People": scmink2@earthlink.net
Leadership Book Insights (00:02:07 ) Exploring 'The Driving Force by Peter Schutz's' perspectives on leadership and empowerment.
Book's Business Influence (00:03:04) The book's influence on leadership strategies and business operations.
Book Discussion (00:05:35) Diving into the book's content and its effects on businesses.
Cultural Preservation (00:06:34) The role of culture in maintaining successful business practices.
Toxic Employees (00:10:41) Addressing the challenges of toxic employees in the workplace.
Empowering Leadership (00:12:14) How leaders can empower their employees to achieve excellence.
Employee Growth (00:13:27) Encouraging employees to grow and potentially outperform their leaders.
Team Diversity (00:15:27) The benefits of having a diverse and skilled team.
Overcoming Barriers (00:18:39) Sharing a story about overcoming barriers at Cummins Engine and its relevance to shop communication.
Communication Barriers (00:20:04) The effects of cultural and physical barriers on shop communication.
Slack for Shop Communication (00:22:31) Using Slack to improve communication and reduce barriers in the shop.
Customer Quality (00:23:42) The impact of customer quality on business success.
Customer Vetting (00:29:58) Identifying red flags and conveying service value to potential customers.

Click to go to the Podcast on Remarkable Results Radio

Episode 161 - Realities of Coaching in the Auto Industry & Customer Misconceptions with Matt Wagg

Mon, 22 Apr 2024 23:00:00 +0000

Episode 161 - Realities of Coaching in the Auto Industry & Customer Misconceptions with Matt Wagg

A Tale of Succession & Success! Mark Fuerbacher's Story at Universal Imports of Rochester. [E161] - Chris Cotton Weekly Blitz

Mon, 22 Apr 2024 04:15:00 +0000

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton, an auto repair business coach, talks with Mark, owner of an independent European auto repair shop in Rochester, New York, that also does sales and bodywork. They discuss Mark's family history, including his father's move from Germany to the U.S. and his transition from diamond cutting to car sales. Mark recounts his own path in the family business, from washing cars to his current role, and the lessons learned along the way. They also delve into succession planning, with Mark's son Hunter potentially taking over in the future. Mark highlights the benefits of working with Chris implementation of a new service management system, and the positive changes in business performance and staff engagement. The episode touches on the importance of regular staff meetings, understanding daily business metrics, and the joy of family involvement in the business. It concludes with personal anecdotes about family meals and the cultural heritage that enriches their lives.

The background of Mark's family (00:00:05) Mark talks about his father's journey from Germany to the United States and their family background.
Mark's family's journey in the auto repair business (00:02:05) Mark shares the story of his family's involvement in the auto repair business, including their transition from sales to service.
Mark's father's journey in the auto industry (00:04:08) Mark details his father's experiences in the car industry, from working at a BMW dealership to starting his own car sales business.
Mark's connection to European cars (00:10:52) Mark discusses his family's deep connection to European cars, particularly Audi, BMW, Mercedes, and Volkswagen.
Mark's journey in the auto repair business (00:14:48) Mark reflects on his journey in the auto repair business, from washing cars to becoming a service advisor and learning to buy cars at auctions.
Car Sales and Sunroof Surprise (00:19:22) Mark recalls a car sales experience and his father's tough love and succession plan.
Auto Auction and Nostalgia (00:21:29) Chris shares his experience working at an auto auction, and both speakers reminisce about the excitement of auctions.
Transition and Succession Plan (00:23:16) Mark discusses his role in the business and the prolonged transition plan from his father.
Family Involvement and Future Plans (00:25:43) Mark talks about family members' roles in the business and his son's potential as a service manager.
Succession Planning and Family Dynamics (00:29:31) Mark emphasizes the importance of communication and close relationships in succession planning.
Future of the Business and Retirement (00:34:14) Mark discusses his long-term plans for the business and his reluctance to fully retire.
Family Living Arrangements (00:36:40) Mark shares that his mother still lives in the family home, and he and his wife live next door.
Each timestamp is followed by a short description of the topics covered in the corresponding segment of the podcast episode.
Family and Business History (00:37:29) Discussion about family's daily routine and plans for creating a slideshow of old pictures for the website.
Transition to New Location and Succession Plan (00:38:19) Mark mentions the upcoming 40th anniversary at the new location and transitions to discussing their decision to change service management systems.
Transition to Auto Leap Service Management System (00:39:13) Mark's decision to switch to Auto Leap, initial challenges, and his encounter with Chris Cotton's podcast.
Initial Meeting and Decision to Work with Chris (00:43:40) Mark's initial meeting with Chris at a convention, initial reluctance to work with a coach, and the decision to start working with Chris.
Impact of Coaching on Business (00:45:48) Positive impact of coaching on business performance, particularly in December and January, and how it has improved their outlook for the year.
Benefits of Coaching and 20 Groups (00:50:40) Discussion about the value of coaching, 20 groups, and the supportive industry landscape in Rochester.
Shop Renovation and Growth (00:54:30) Description of the shop's renovation and growth, including the increase in employees and the focus on cleanliness.
Future Plans and Idea Sharing (00:55:20) The anticipation of a productive year with many ideas yet to be explored and nurtured during the coaching sessions.
Accountability and Responsibility (00:55:34) Discussion on the importance of accountability and responsibility in business ownership.
Meetings and Regimen (00:56:37) The significance of regular meetings and a structured approach to managing the business.
Future Plans and Succession (00:58:36) Mark's future plans for the business, including the involvement of his son and the transition of responsibilities.
Family Traditions and Gratitude (00:59:22) Mark's family traditions, including meals prepared by his mother, and expressions of gratitude.
Closing Remarks and Sponsorship (01:01:00) The conclusion of the episode, including acknowledgments and sponsorship mentions.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Click to go to the Podcast on Remarkable Results Radio

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

Industry SWOT: Strengths Weaknesses Opportunities Threats [THA 375]

Thu, 11 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching A deep dive into the SWOT analysis of our industry with a panel of shop owners. As we navigate the evolving automotive landscape, it's crucial to turn threats into opportunities, revving up for success. Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE. Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE

Watch Full Video Episode
The Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry.
The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception.
Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying.
Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies.
Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset.
Advancements in the Industry (00:14:35) The industry's progress and advancements, challenges faced by smaller independent shops, and the industry's value and fragmentation.
Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers.
Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example.
Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS.
Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability.
Owners' Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees.
Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry.
Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment.
Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the automotive industry, despite challenges and competition.
Rising to the Opportunity (00:30:47) Embracing the opportunity to make a significant impact in the industry through creativity, thought, and effort.
Car Count and Economy (00:33:37) Discussion on the impact of car count and the economy on the automotive industry.
Challenges with Car Maintenance (00:34:16) Issues with consumer awareness of car maintenance, including oil changes and service intervals.
Barrier to Entry (00:35:29) The increasing barrier to entry for new shop owners due to technological advancements and specialized skills required.
Consolidation and Opportunities (00:38:26) Opportunities for family-owned and independent operations amidst market consolidation and private equity involvement.
Threats and Strategic Thinking (00:43:22) Discussion on threats such as constant change, aging technicians, and government involvement, and the need for strategic thinking.
Future of the Automotive Industry (00:46:52) Optimistic outlook on the future of the industry, including the potential for strong independent shop operators to thrive.
Mental Resilience and Rising Costs (00:48:31) The importance of mental resilience and adapting to rising costs as a key factor in the industry's success.

Click to go to the Podcast on Remarkable Results Radio

Will I Qualify for that Loan? Will the Buyer of My Business? [E113] - Business By The Numbers

Thu, 11 Apr 2024 04:15:00 +0000

In this week’s episode, Hunt gets into the financial intricacies faced by auto repair shop owners, from refinancing debts and selling shops to securing new mortgages in today’s unpredictable market. He explores the strategies and tips to steer through the banking hurdles and optimize your financial operations.

• Market Update & Interest Rates: Starting with a quick market update, Hunt discusses the current state of interest rates and how they're affecting both personal and commercial loans. Despite the unchanged rates by the Federal Reserve, the historical highs are impacting mortgage affordability and commercial borrowing costs.

• Loan Acquisition Challenges: The episode sheds light on the complexities of acquiring loans in the current financial climate. Hunt discusses the often opaque criteria banks use to approve loans, offering some tips for what shop owners can do to increase their chances of securing financing.

• Listener Q&A and Acknowledgments: A special thanks to listeners for their engaging questions in the previous mailbox episode. Your curiosity fuels our content, and we’re here to address your concerns, guiding you toward informed financial decisions for your auto repair shop.

• Rapid Fire Tips for Financial Management: Closing the episode, Hunt offers some rapid-fire advice for managing your finances better, from understanding the nuances of loan interest rates to practical tips for ensuring your business stays liquid and prepared for any financial challenges ahead.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Click to go to the Podcast on Remarkable Results Radio

What We Can Learn From The Falco Family Business [RR 947]

Fri, 19 Apr 2024 04:15:00 +0000

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Rich Falco and his twin sons, Zack and Tyler, discuss the intricacies of family business succession in the automotive industry. The Falco's share their personal experiences, emphasizing the value of learning through challenges and the significance of understanding both the technical and business aspects of the industry. They explore the dynamics of customer interaction, continuous professional development, and the evolving nature of automotive technology. Rich Falco, Diag on Demand, Instructor at Carquest Technical Institute. Listen to Rich’s previous episodes HERE Zack and Tyler Falco, Diag on Demand.

Show Notes

Watch Full Video Episode
Succession and grooming (00:00:51) Discussion about succession, grooming, and growing young talent in the automotive industry.
Training and learning experiences (00:01:34) Rich discusses letting his sons fail and learn while working together in the business.
Challenges of being a mobile technology specialist (00:04:10) Zack talks about the challenges of being a mobile technology specialist and learning to interact with customers.
Learning from experience (00:05:29) Zack and Tyler discuss their learning experiences and the importance of admitting when they don't know something.
Future of the business (00:09:04) Rich discusses the challenges in generating revenue and the potential changes in the industry for mobile work.
Working together as a family (00:15:10) Tyler shares his experience of working with his dad and brother, highlighting the dynamics of their working relationship.
Learning from Job Experiences (00:16:05) The speakers discuss the continuous learning experience and the value of mistakes in their work.
Passion for Working with Hands (00:19:00) Zack expresses his enjoyment of working with hands and the satisfaction in understanding the technical aspects of his work.
Diagnostics and Gray Areas (00:19:47) The conversation delves into the complexities of diagnostics, the gray areas in the auto repair industry, and the appeal of clear-cut logic in technical work.
Changing the Perception of Technicians (00:22:18) Challenge the traditional perception of technicians and advocate for a shift towards recognizing them as technology specialists.
Transition to Advanced Technology (00:23:44) The conversation highlights the transition to advanced technology, including the need for specialized equipment and the future of automotive technology.
Business Education and Succession Planning (00:25:40) The importance of business education, succession planning, and the need for understanding the financial aspects of the business are discussed.
Client Experience and Problem-Solving (00:29:34) The significance of following up with clients and the emphasis on problem-solving to build strong relationships with customers is highlighted.
Succession and Family Business (00:32:39) Discussion about the succession and future of the family business with Rich, Zach, and Tyler Falco.

Click to go to the Podcast on Remarkable Results Radio

Commission Vs Omission

Thu, 18 Apr 2024 15:30:00 +0000

Commission Vs Omission

ASE Subject Matter Experts [THA 376]

Thu, 18 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching Dive into the intricate process behind the Automotive Service Excellence (ASE) certification exams. Sharing personal experiences as SMEs for the ASE exams, the panelists discussed the challenges and learning opportunities involved in the process. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Bryan Pollock, Willco Auto Care, Sanborn, NY and Lockport, NY Scot Manna, ACDelco Technician of the Millennium. Scot’s previous episodes HERE.

Another ASE Rant [E091]: https://mattfanslow.captivate.fm/episode/091
ASE Renewal App Rant [E105]: https://mattfanslow.captivate.fm/episode/105
The importance of ASE test questions (00:00:01) Discussion about the extensive work and expertise required to create high-quality test questions for ASE certification exams.
ASE's role in setting pass rates (00:02:07) Explanation of how ASE organizes workshops to determine pass rates and exam difficulty, with input from industry representatives.
Challenges of writing test questions (00:03:30) Discussion on the difficulty of creating distractors and the extensive effort required to write and vet test questions.
Role of subject matter experts (00:06:21) Insights into the qualities of a good subject matter expert and their importance in contributing to the test question writing process.
Educational opportunities of ASE exams (00:10:46) Explanation of how ASE exams provide educational opportunities for technicians to identify areas for improvement and further training.
Qualities of a good subject matter expert (00:15:36) Discussion about the qualities and skills needed for a subject matter expert, including formal education and practical experience.
Experience is Key (00:18:44) Importance of real-world experience in writing test questions and the value of subject matter experts.
Communication and Mix of Expertise (00:19:47) The importance of communication skills and the mix of engineering and field experience in test writing.
Ensuring Fair and Effective Questions (00:22:41) The process of discarding or refining questions to ensure fairness and effectiveness in testing.
Creating Plausible Answers (00:23:17) The challenge of creating plausible answers and the goal of not tricking test takers.
Different Philosophies in Testing (00:35:19) Contrasting philosophies between the ASE renewal app and traditional exams, focusing on education vs. pass/fail.
The process of taking tests (00:36:46) Discussion on the feedback provided after answering test questions and its educational value for technicians.
Importance of continuous learning (00:37:42) Emphasizing the value of taking tests as an opportunity for education and the need for continuous learning in the automotive industry.
Advancements in automotive technology (00:38:06) Highlighting the rapid advancements in automotive technology and the necessity for technicians to stay updated through education and testing.
Responsibilities of subject matter experts (00:40:38) The panel discusses the responsibility and honor of being a subject matter expert and the importance of the Automotive Service Excellence (ASE) organization.
Challenges in writing test questions (00:41:11) The difficulties and learning experiences involved in writing test questions, including the importance of embracing voluntary certification.
The impact of COVID-19 on training workshops (00:52:16) The loss of intimacy and networking opportunities due to the shift from live in-person workshops to online formats, with a plea to bring back in-person workshops.

Click to go to the Podcast on Remarkable Results Radio

Do the "Rich" Pay Their Fair Share of Taxes? [E114] - Business By The Numbers

Thu, 18 Apr 2024 04:15:00 +0000

Welcome to this episode of "Business by the Numbers," where we dive deep into the often controversial topic of tax fairness. Join Hunt, as he explores if the wealthiest among us are really shouldering their fair share of the tax burden.

• Defining 'Rich': How income levels and perceptions of wealth vary across different regions and impact tax contributions.

• The Progressive Tax System: A closer look at how the U.S. tax system scales with income and what that means for the top 1% of earners.

• Real Figures: We break down recent statistics to understand the actual tax contributions made by high earners.

• Beyond Income Tax: Examining other significant tax obligations faced by the wealthy, including sales tax, property tax, and surtaxes.

• Debunking Myths: Addressing common misconceptions about tax evasion among the wealthy and what the data really shows.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Click to go to the Podcast on Remarkable Results Radio

Bonus Episode - Frank Scandura on AutoTechIQ And Enhancing Shop Dynamics

Wed, 17 Apr 2024 23:00:00 +0000

Bonus Episode - Frank Scandura on AutoTechIQ And Enhancing Shop Dynamics

How Population Impacts Marketing [E1096] - The Auto Repair Marketing Podcast

Wed, 17 Apr 2024 04:15:00 +0000

Not shownotes.

How To Get In Touch

Website - shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

That EVIL Word: Profit [E130] - Diagnosing the Aftermarket A to Z

Wed, 17 Apr 2024 04:15:00 +0000

Matt Fanslow tackles the misunderstood relationship between profit and greed in business. He references the YouTube Short "Farmer Does the Right Thing on Shark Tank," using the comments section as a springboard to discuss public perceptions of profit.

Show Notes

The association of profit with greed (00:00:11) Matt discusses the perception of profit as a negative concept and its association with greed in business.
YouTube short "Farmer Does the Right Thing Shark Tank" (00:01:14) Matt talks about a YouTube short video featuring a farmer's product pitch on Shark Tank.
Challenges in justifying pricing to customers (00:03:41) Matt discusses the difficulties businesses face in justifying their prices to customers and the need to educate them about the value provided.
Misconceptions about profit and pricing (00:06:21) Matt addresses the misconceptions regarding profit margins, and pricing strategies.
Tackling the association of profit with greed (00:14:36) Matt explores strategies for addressing the negative association of profit with greed and the importance of educating customers about business operations.

Thanks to our Partner, NAPA Autotech napaautotech.com

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Click to go to the Podcast on Remarkable Results Radio

Why You Cant Raise Your Price

Tue, 16 Apr 2024 15:30:00 +0000

Why You Cant Raise Your Price

Road to NAPA Auto Care Gold Certified: From Technician to Owner of 6 Locations [RR 946]

Tue, 16 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA Auto Care Brad Updegraff's transition from a general service technician to a visionary business owner of 6 NAPA Gold Certified locations is a story of dedication and strategic planning. Discover the milestones and the speed bumps he encountered along the way. Brad Updegraff, Dave's Ultimate Automotive, 6 locations, Austin, TX. Show Notes

Learn more about NAPA Auto Care Gold Certified and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Transition to the automotive field (00:01:55) Brad's transition from managing a pizza delivery company to becoming a general service technician in a small gas station repair shop.
Seizing the opportunity (00:05:06) The unexpected opportunity that led Brad to become a partner in 2012 and the risks and steps involved in his journey.
Building a successful partnership (00:06:15) The partnership with a former homebuilding executive and the successful merging of their expertise for store growth and development.
Learning the business side (00:07:25) Brad's learning curve in understanding the business side, seeking help, and investing in personal and business development.
Challenges in growth and expansion (00:10:52) The challenges in advertising, customer base, and geographical analysis that impacted the decision to halt further expansion.
Recruitment and training strategies (00:12:29) Brad's recruitment strategies, including internal referrals and partnerships with local vocational schools for technician training.
Promoting the industry to youth (00:14:32) The need for industry professionals to promote the technical nature of the automotive industry to young people and engage with vocational schools.
Advisory Board Representation (00:17:10) Importance of representation on advisory boards for independent dealers and community colleges.
Community Involvement and Giving Back (00:18:13) Support for charitable foundations, including Make-A-Wish and suicide prevention organizations.
NAPA Gold Certification (00:21:28) Benefits and significance of achieving NAPA Gold certification for automotive businesses.
Engagement in Training (00:23:18) Strategies for encouraging staff to participate in training and the value of owner involvement.
Perpetual Learning and Magic Makers (00:27:16) The importance of perpetual learning, the concept of "magic makers," and the impact on the organization.
Employee Retention and Team Building (00:29:55) Strategies for retaining employees, team building, and celebrating milestones within the organization.
Work-Life Balance and Store Visits (00:32:02) Balancing work and personal life, commitment to family, and the importance of store visits for management.
Intuition and Common Sense (00:33:14) The importance of intuition and common sense in business decisions and management.
Succession Planning (00:34:12) Discussing internal succession planning and opportunities for employees to grow within the company.
Industry Challenges and Opportunities (00:34:53) Cyclical nature of the industry, market correction, and fighting for market share.
Market Trends and Customer Conversion (00:36:12) Impact of market trends, potential for customer conversion, and the impact of economic factors.
Financing Repair (00:38:00) The increasing use of financing options for vehicle repairs and its impact on the industry.
Work-Life Balance and Reflection (00:38:54) The importance of work-life balance and reflecting on career choices and experiences.
Overcoming Struggles and Mistakes (00:40:49) The journey to success, overcoming struggles, and learning from mistakes.

Click to go to the Podcast on Remarkable Results Radio

Episode 160 - Oz Mechanics on Business, Cultural Impact, and Fighting City Hall

Mon, 15 Apr 2024 23:00:00 +0000

Episode 160 - Oz Mechanics on Business, Cultural Impact, and Fighting City Hall

The Greatest Act of Selflessness: Kimberly's Kidney Donation Experience [E160] - Chris Cotton Weekly Blitz

Mon, 15 Apr 2024 04:15:00 +0000

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

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In this podcast episode, Kimberly and Chris Cotton reflect on Kimberly's kidney donation to her brother. They delve into her recovery, the physical and emotional challenges she faced, and the importance of a compression belt post-surgery. Chris shares his concerns for Kimberly's well-being and discusses the adjustments her brother had to make due to the kidney size difference. They also cover her brother's recovery, the medical procedures he underwent, and the impact on his mental health. The episode concludes with a call to consider organ donation, and Chris thanks Kimberly for sharing her story, highlighting the significance of organ donor registration.

Chris Cotton (00:00:09) - Are you ready to supercharge your auto repair business? This is coach Chris Cotton from Auto Fix Auto shop coaching. The weekly blitz is where industry expertise and business innovation collide. Revenue engines for the week ahead. Every episode has game changing insights, up to the minute industry updates and practical tips to shift your business into high gear. We're talking about stuff you didn't even know. You didn't know people. Make sure to check out one of the other great podcasts on the aftermarket radio network. Big shout out to our awesome sponsor shop Marketing pros. Top tier marketing for not just any audience, but the right audience. Shop marketing Pros connects your European or diesel repair shop with car enthusiasts who value expertise, the auto repair experience and a great relationship. Go pro with Shop marketing Pros your ticket to top tier results. Find out how they can feel your success at shop marketing pros.com/chris. So here we are. Kimberly, we're. This is episode 160, and the original cut we did was episode 150. So if you haven't gone back and listen and listen to that, you can,, if you want to catch up where we're at.

Chris Cotton (00:01:16) - So we are titling this Loosely Catching Up with Kimberly or follow up, and this is the follow up episode to The Kidney Donation. So in the previous episode, we talked about everything that we did running up to it. We've had the,, actual donation and what are we, six weeks past now?
Kimberly Cotton (00:01:41) - It'll be seven weeks on Thursday.
Chris Cotton (00:01:43) - Seven weeks on Thursday. I don't even know where all the time went. I don't even know how 1010 episodes elapsed either. But,, but this is amazing. So. Even even people that talked to me last week still ask me this week how she's doing. So who better than than my lovely wife Kimberly, to come in here and talk a little bit, talk about the donation and,, and kind of catch us up. So,, how are you doing?
Kimberly Cotton (00:02:14) - I'm doing physically. I'm doing really well. Mentally, I'm doing really well., but I have started to notice,, I do have limitations still., I want to get back.
Kimberly Cotton (00:02:28) - I want to be like I was before surgery. I could just go and do anything at the gym I wanted to, and now I have to really be careful on how much weight I'm lifting. I have to be careful the classes I'm taking because I am still feeling throughout the day. In the morning I'm great. It's usually in the afternoon and it's my back and strangely enough, it just starts to ache. It doesn't really hurt, it just takes a little bit. And so I just have to remind myself, you're only, you know, six weeks out of surgery. You have to give yourself some grace., but I all of my incisions from the surgery are healing great., I haven't had any issues with that., a week and a half after the surgery, my doctor released me to get back to normal activities., he did say, you know, don't lift anything over £30 and, you know, don't do any kickboxing classes or, you know, classes like that., but he said, yes, you are looking great.
Kimberly Cotton (00:03:35) - You just resume your normal activities.
Chris Cotton (00:03:39) - And, and so that's where we're that's where we're at now. And I'm going to rewind here just a little bit and talk about, you know, kind of the run up to surgery and everything. But you know, I, I kind of knew this was how this was going to go because I know you, you're like, you like to push things and they are pretty much everything they've told us, like, okay, this is going to happen here. This is going to happen here., and they said, like, it's going to take six months for you to get back to quote unquote, normal. And I think you forget that sometimes that,,, they told you six months and you're like, I know you're superwoman, but sometimes, you know, you got to slow down.
Kimberly Cotton (00:04:15) - I do forget that I've donate a kidney. I literally do forget., because physically you can't tell., it's all like, internal. And if you didn't know me, you wouldn't know that that's what happened.
Kimberly Cotton (00:04:31) - , so yes, I do have a problem with containing myself, and I. I'm humbled. Just about every day my body says, okay, that's enough. Stop. So. Yes.
Chris Cotton (00:04:43) - Well, and I will tell everybody that's listening. She's like swimming on Tuesdays. She's doing her kickboxing now., she rides her bicycle to the gym. So she's she's pretty much getting after it, maybe not quite as hard, but she's, she's, she's doing great. And and I love you so much for doing this for your brother. And I still think I'm amazed every day, but the fact that you could do it because I know I couldn't. There's no way. So. So last time we talked to people, we were kind of giving them the rundown of the way we thought things were going to happen. And so I kind of wanted to follow up on what actually happened,, like the run up to the surgery, if you can maybe just go back and tell us, like, like you and I drove to Tulsa, we got into the Airbnb and kind of just take it from there a little bit, and we'll just work forward from there.
Kimberly Cotton (00:05:35) - So,, two days after we made it to Tulsa, we had a follow up., basically they wanted to retest everything. So,, my brother and I both at the same time, went to the hospital and we did,, an EKG. We had blood tests., we did all kinds of different stuff., at that time, they gave me information that I was going to need for the surgery. Now, knowing that. I may not still be a match. Something else could have gone wrong between that appointment and the donation, which was a week away. So even though we are doing this and they're giving me all instructions for the surgery, it's still not a guarantee. And so we had to keep thinking about that., so we had the appointment pretty much all day, you know, met with, the nephrologist again and the, the kidney center., again, they're saying, you know, you can still back out. This is still your choice., we won't tell your brother any, you know, just, you know, something else happened, and not that you would have pulled out.
Kimberly Cotton (00:06:44) - And it never even crossed my mind to not go through with the donation. I mean, it just. It is what it is. I was going to do it no matter what., so then after that Wednesday,, it was pretty much just a waiting game until we heard from my kidney advocate., the next Tuesday. So we did all the testing on that Wednesday. Then we had to wait until the next Monday and I had to have a Covid test., and then after that, it was again, you were just waiting. And then Tuesday afternoon., they finally called and said, okay, all the cross matches are still good. Everybody's healthy. Covid was negative., so we're good to go. So even though we thought we were good to go and the surgery was scheduled, it's never really a done deal till the final. Okay. Everybody's good to go. So then it was just another, you know, let's see. That was Tuesday. So the rest of Tuesday, all day Wednesday I had to not eat or drink anything, but I couldn't eat anything on that Wednesday it was an all liquid diet.
Kimberly Cotton (00:07:54) - And then after midnight on that night, I couldn't have anything to eat or drink,, through the surgery. So I'd been fasting. I've been doing some, some of that, so I was comfortable with that. It was still hard., I was still, you know, I still wanted to eat, but I made it just fine., but I was getting very antsy. I just I wanted to get it done. I everything was good. I'm like, why do we have to wait? But that's when we had it scheduled for that Thursday. So it was just a waiting game at that point., so I tried to get out and walk a couple times a day just to get, you know, fresh air,, get my mind off of it. Which helped., and then my mom and dad showed up that Wednesday evening as well. So that helped me take my mind off of it, too. So they come over,. And stayed for another week and a half after that, just to take care of me and make sure I was doing okay, and basically to say, hey, you don't need to be doing that.
Kimberly Cotton (00:08:58) - But so anyway,, everything's good to go. We wake up at 4:00 on Thursday morning. My brother and sister in law actually come pick us up. So we don't have too many vehicles at the hospital and we make it to the hospital. We get all checked in., and then they called me back first, and. That was it. That was like, okay. That was the point where I was like, okay, this is real. And for me, until something happens, it's not really real. When they called me back, my brother gave me the biggest hug and said, I want to thank you so much for doing this for me. So he gave me the big hug. It was hard for him to let go, but he let go and they took me back to my room. And so.
Chris Cotton (00:09:50) - So I'm going to I'm going to stop you for just a second right there. So if, if anybody out there is listening, never experience this., I knew where we were going and I'd seen the room before.
Chris Cotton (00:10:03) - I really didn't know kind of my part in all this, which is not super important other than just support. But,, you know, in hindsight that day. No, I don't think they prepared us for that day or they didn't prepare me., because we walk in there and they're doing, I think, 96 surgeries that same day, everything from kidney transplants to heart transplants to there was a lady there that was there to get her,, leg amputated from diabetes,, pacemakers, everything. And all this is happening at once. Every person individually has their own team the, the, the donor, the recipient. And it was really, really something. It was interesting to watch. And again, like Kimberly said, we got there, you know, 430 in the morning and they were done with all the surgeries. By 530 that afternoon. They had like everybody off to recovery. The, the,, the rooms were empty, but basically we got like a little cubicle for the family to sit in, and they called us every hour,, to update us, the nurse did to let us know that we're okay and or that Kimberly's okay, not us.
Chris Cotton (00:11:13) - Okay? We're just fine and kind of keep us apprised of all the situations that's going. So that's kind of what I was doing during the day sitting, waiting, managing family and things like that. So,, so, okay, so you saw your brother,, I think I was back there with you until somewhere around that point, and then the nurse finally says, well, okay, you can't back out at this point. We're a go. We're go for liftoff. So,, I give you a hug and a kiss. Take your glasses or put it in the bag and they wheel you out. So if you want to pick it back up from there, then then that would be great.
Kimberly Cotton (00:11:49) - So,, right before she says, okay, we're good to go, the surgeon comes in, he's like, okay, there's you know, he marks the spot, literally marks the spot where, you know, things are going to happen. And so then the two little air ladies come in and they wheeled me down the hall.
Kimberly Cotton (00:12:08) - We were supposed to have rooms right next to each other, but,, that didn't happen. So as they were wheeling me back to the E.R.,, or the E.R., the operating room,, I saw my. They'd paused at my brother's door, and that's when it got me. I had been fine. I hadn't cried or anything until that point, and I paused and I said, okay, I'll see you on the other side. And he said, thank you again, I love you. And I'm crying as she's willing me back. I'm fine. Nobody else is with me. It's just the poor ladies listening to me cry with me. Back to the operating room. But once I'm through the doors, it was. It happened so fast.. They killed me in. They got the table ready that I was going to be on. They scooted me over. They laid me on my side. They put the oxygen mask on me, and I didn't even count to ten. And I was out.
Kimberly Cotton (00:13:14) - I don't remember anything after that. The only the next time I woke up was in the recovery, and I had lots of blankets on me because I think I was shivering because it was cold., and I just remember I had two nurses continuously checking on me. How are you doing? Do you need this? Do you need that? And the only thing I said was, is where's my husband? Can I see my husband? And so I think that's at the point. They went and got you and brought you back. The problem was, is I had to stay in recovery for quite some time. Our surgery was early and so it lasted, what, four hours, I think something like that.
Chris Cotton (00:13:56) - Yeah. They, they told they pretty much told us this is a four hour surgery and, and we're going to have you because of the staging and everything. I guess they give you kind of like they give you like an hour headstart and then and then then they start start on, started on your brother and and then they've got your kidney, which they, the doctor said, hey, it looks pink.
Chris Cotton (00:14:20) - It's great. We cleaned it up. And so basically they will you out to recovery and then and then clean up the kidney, get it put into your brother and and then he's off and going. But, yeah we had a trouble. We had trouble getting into the actual,, the room that we that not not not I guess ICU or recovery, but your actual room that we stayed in for two nights. Yeah., so you were done by 11, and I think we had you in your room by five. So we kind of sat around for spent more time sitting around trying to get you into another room than than the operation took.
Kimberly Cotton (00:14:59) - Yeah., luckily I slept a lot during that time., so it wasn't too bad for me., it was just. I was just down there for a long time, so. Not a big deal. They got me up into a room., and actually, I, I was hungry,, when we finally did make it up to the room,, so I, I think we had tried to order something through the hospital, but they, the time had passed when they were delivering meals and stuff.
Kimberly Cotton (00:15:31) - , I did you bring me something or did I? I don't even remember what I had that I.
Chris Cotton (00:15:36) - Think I think we, I think I got you, I was able to get you something that you could eat.
Kimberly Cotton (00:15:41) - I don't think I was very hungry, but I wanted something small, so.
Chris Cotton (00:15:45) - Well. And and to give everybody like the idea of the recovery room you're in, basically, it's just like a long row of beds with like 10 to 15 slots on either side. And when I first went down there, you didn't have anybody next to you. So then we got you some ice water. I think we got you some pudding then or something. Yeah., but because the HIPAA regulations, they were bringing other people down on either side of you, and they had me leave. Yeah., but so we. So we got you to the room and kind of settled in a little bit., and we were trying to manage your pain, and I think, I think one of the important things, if you're listening and you're going to go through this out there, they talk about this.
Chris Cotton (00:16:32) - It's not a phantom pain. But what happens is, is where the kidney was. And they insert these robot fingers inside your body and they blow up your abdomen with nitrogen. And and they do this with a robot. And they try to get all the air out, but they can't. And what happens is, is the air or the nitrogen that's left pushes on your diaphragm. And when that happens, your body thinks your shoulder hurts. So it has this like tremendous pain in your shoulder. And I've seen Kimberly,, give birth. I've seen her do all kinds of stuff in 25 plus years that we've been together. And I've never heard her. Yell in pain or anything like that. And oh, maybe that's what had happened. I'd gone and got you something to eat. And then I went and got me something to eat. And when I was coming back, I heard you hollering down the hallway I had.
Kimberly Cotton (00:17:30) - Yeah, you hadn't probably been gone 20, 30 minutes maybe. And the pain all of a sudden hit me so hard.
Kimberly Cotton (00:17:38) - So I pushed the nurses button and took them, you know, longer than I wanted to them for them to respond. But they finally responded and they said, can we help you? And I said, I need something for the pain. My I'm absolutely excruciating right now. And they said, what on the scale of what to what I'm like, I am above a ten. I mean, this is awful., and so it took them a little bit and then he could hear me moaning and groaning down the hallway, and I think he sprinted to the room after he could hear me., but it just hurts so bad., and it's the strangest thing I don't get it., but it wasn't just one shoulder. It was across my back, right at my clavicle. And it just so hurt, so bad until the pain medication finally kicked in., initially, I had only wanted to stay one night in the hospital, but everybody was like, just see how you feel. See how you're doing.
Kimberly Cotton (00:18:41) - Well, the next day, the doctor,, comes. Another one comes in and takes me over, and he looks at me and he's like, yeah, you're spending another night. He could tell the pain on my face. And it wasn't constant, but it was just enough for him to say, yeah, we're going to up the dosage of your pain medication. And you're saying I'm like, okay, so but after they up the dosage, it was much better and much more manageable.
Chris Cotton (00:19:07) - So, so out of all the things that they didn't tell us, this was kind of like the big moment or less and not right then. But,, so they wanted me to get her up and have her walking like at 8 p.m. that night. And so that happened. I think we took you for a walk before this happened. Yeah, but but what nobody told us was, was about 30 minutes before you get up to walk, call a nurse, have them give you the pain medication. That way, when you're sore and hurting after the walk, you've already been medicated and you're good to go.
Chris Cotton (00:19:44) - So I think I think we walked you that night. I think we walked you a couple times that next day. And then I think the nurse that came in the following night was the one that was like, hey, you guys should be taking pain medication before you walk. And nobody, nobody told us that up until then. And that's,, that's like some Ron White. That's good information to know, right? Like. Yeah. Like,, that would have been handy. That would have been a little handy tidbit for people to tell us., so I, I think...
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Shop Marketing Pros Live at L&N Auto

Sat, 13 Apr 2024 12:31:00 +0000

Shop Marketing Pros Live at L&N Auto

A Better Road to Success: Navigating Your SMS and Customer Rapport [RR 945]

Fri, 12 Apr 2024 04:15:00 +0000

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network By leveraging tools like digital vehicle inspections (DVI) and customer relationship management (CRM) systems, businesses can significantly improve their operations and customer experience. These integrations allow for a more streamlined process, from diagnosing vehicle issues to maintaining consistent communication with clients. Ben Dexter, National Training Manager, NAPA TRACS

Show Notes

Ben's journey in the automotive industry (00:00:55) Ben's progression from service writer to National Training Manager and his experience in the automotive industry.
Importance of shop management systems (00:02:04) The critical role of shop management systems in the automotive repair industry and the support provided by NAPA TRACS.
Value of training (00:03:21) The significance of investing in training and the impact of leadership participation in training programs.
Building customer rapport (00:11:22) Ben's approach to building customer rapport and the importance of effective communication and attention to customer needs.
Significance of scheduling (00:13:12) The shift from reactive scheduling to a coordinated approach, addressing the issues of timely and accurate repairs through effective scheduling.
The power of software integrations (00:15:37) The commitment to utilizing shop management software and the potential of integrations with other tools like DVI and CRM for business growth.
Utilizing shop management systems (00:19:08) Encouraging the use of shop management systems and the availability of resources for business advancement.
Role of technology in DVI (00:20:42) Discussion on the coordinated effort required for effective Digital Vehicle Inspections (DVI) and the benefits of real-time communication.
Challenges in utilizing software (00:22:32) Exploring the reasons behind the underutilization of software tools and the need for effective leadership and training.
Importance of testing and measuring (00:25:13) Highlighting the significance of testing and measuring business performance for improvement and growth.
Communication and customer service (00:28:27) Emphasizing the importance of effective communication with customers to prevent unexpected breakdowns and enhance customer satisfaction.
Impact of scheduling on service advisors (00:30:07) Discussing the influence of scheduling on service advisors' decision-making and the need for consistent customer recommendations.
Rethinking business analysis (00:32:47) Encouraging a reevaluation of business statistics and reports to identify missed opportunities and improve overall business strategies.
Morning Meetings and Reporting (00:33:21) Discussion on the importance of morning meetings, sales reporting by service writer, and constructive performance discussions.
Maximizing Existing Resources (00:34:55) Emphasizing the significance of making the most of existing resources before seeking more car count.
Linear Quantity Opportunities (00:36:32) Exploration of the linear quantity opportunities in parts matrix, addressing traditional matrix problems and opportunities for improvement.
Commitment to Lifelong Learning (00:38:54) Highlighting the importance of lifelong learning for success in shop management and overall strategy.

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The Basics of Owning An Auto Repair Shop - Part 6

Wed, 10 Apr 2024 23:00:00 +0000

The Basics of Owning An Auto Repair Shop - Part 6

Creating Loyal Auto Repair Customers [E095] - The Auto Repair Marketing Podcast

Wed, 10 Apr 2024 04:15:00 +0000

At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!

Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.

Show Notes with Timestamps

Loyalty: strong feeling of support or allegiance
What that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, Smallwoods
Simon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefs
We are lonelier & more apart than ever before
Maslow’s Hierarchy of Needs
Our Core Values
We have an intense desire to feel a sense of belonging - even more with digital communication.
Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089
Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.
Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.
VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.
Customer loyalty comes after employee loyalty
How are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/texts
Too many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.
Make this part of how you do business. A process. A time, place, a procedure/reminder.

How To Get In Touch

Website - shopmarketingpros.com

Click to go to the Podcast on Remarkable Results Radio

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Canva - Mood Boards

Lock Labs, AutoProPad, and NASTF with Mo Ali [E129] - Diagnosing the Aftermarket A to Z

Wed, 10 Apr 2024 04:15:00 +0000

Mo Ali from Lock Labs discusses the challenges facing the automotive locksmith industry due to new credential requirements for accessing the immobilizer functions on aftermarket tools. Mo also discusses the National Automotive Service Task Force (NASTF) and the Vehicle Security Professional credentials. It's not just about cutting keys; it's about navigating a maze of electronics, modules, and regulations.

Show Notes

NASTF and Vehicle Security Professional credentials (00:02:32)
Impact of the credential requirement (00:03:54)
Role of NASTF and implications of the new requirements (00:09:14)
Debate on key programming (00:11:44)
Potential consequences of the new credential requirements (00:14:28)
VSP Credentials and Key Cutting (00:18:54)
Implications of Key Making Outside Locksmiths (00:22:21)
Predictions for the Locksmith Industry (00:24:20)
Challenges and Opportunities for Locksmiths (00:29:40)
Perception of Locksmiths and Technicians (00:32:41)
Forced Collaboration and Industry Changes (00:33:27)
Complexities of Key Making (00:37:01)
EPA Regulation and Emissions-Related Information (00:39:23)
Acquiring Immobilizer Data (00:50:55)
The learning process and lack of knowledge (00:51:50)
Security measures and protecting investments (00:52:45)
Government intervention and industry governance (00:56:58)
Advocacy and industry collaboration (00:57:59)
Engagement with NASTF and advocating for changes (01:00:01)
Progress and understanding in industry changes (01:02:48)

Thanks to our Partner, NAPA Autotech napaautotech.com

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Click to go to the Podcast on Remarkable Results Radio

Are You Measuring Sales by the Minute? [RR 944]

Tue, 09 Apr 2024 04:15:00 +0000

Thanks to our Partner, NAPA Auto Care Minute-Efficiency: Becky Witt's philosophy on minute-efficiency is not just a practice but a way of life. She's fine-tuned her operations to ensure every minute counts, leading to optimized customer service and a thriving business. Becky Witt, George Witt Service in Lincoln, NE. Show Notes

Becky's Unique Business Model (00:00:35) Becky discusses her efficient business model, working only two and a half days a week and enjoying her personal time.
The Evolution of Efficiency (00:01:51) Becky shares her journey towards minute efficiency, realizing the need for rethinking her business to optimize operations and customer satisfaction.
Understanding and Serving the Market (00:05:52) Becky emphasizes the importance of understanding her market, focusing on reliability and safety for her female clientele.
Appointment-Based Operations (00:08:14) Becky explains the significance of appointment-based operations and the efficiency it brings to her business model.
Transition to Calculated Customer Control (00:10:31) Becky discusses the transition to a calculated business model, cultivating and letting go of clientele to optimize operations and customer service.
Analyzing and Implementing Efficiency (00:14:08) Becky highlights the importance of analyzing numbers and implementing efficient practices, such as saving time through proactive part management.
Struggling to find technicians (00:17:14) Becky's challenges in finding skilled technicians and her innovative approach to hiring and retaining talent.
Efficiency and precision in service (00:19:34) Emphasis on minute-efficient work, attention to detail, and precision in service to ensure customer satisfaction.
Evolution of business model (00:22:13) Becky's evolution in understanding customer needs, optimizing operations, and focusing on serving the right clientele.
Annual maintenance packages and scheduling (00:24:07) Discussion about the concierge model for scheduling appointments and offering annual maintenance packages.
Building relationships with customers (00:21:56) Becky's focus on building strong customer relationships and providing exceptional service to retain loyal clients.
Effective technician management (00:27:10) Becky's approach to managing technicians and minimizing interruptions to ensure efficient and high-quality work.
Adapting business model to market (00:30:16) The importance of adapting the business model to the specific market and location to achieve success.
Becky's Business Strategy (00:32:07) Becky's approach to customer satisfaction and business purpose, emphasizing the importance of keeping customers happy with their cars.
Understanding Female Customers (00:32:47) The unique perspective on car issues from a female customer's point of view and the potential life-threatening situations they may encounter.
Work-Life Balance and Business Commitment (00:35:10) Becky's perspective on work-life balance, the commitment required for business success, and her specialization in servicing specific car makes.

Click to go to the Podcast on Remarkable Results Radio

Episode 159 - Facing Harsh Climates, Staff Dynamics, and Industry Changes With Kory Rozema

Mon, 08 Apr 2024 23:00:00 +0000

Episode 159 - Facing Harsh Climates, Staff Dynamics, and Industry Changes With Kory Rozema

Using Dealership Weakness to Build a Strong Auto Repair Shop - Chris Cotton Weekly Blitz

Mon, 08 Apr 2024 04:15:00 +0000

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching examines the JD Power 2024 US Customer Service Index Study. He offers strategies for auto repair shops to outperform dealerships by focusing on immediate service, convenience, and the smart use of technology. Cotton emphasizes the need for shops to educate customers and offer value through quality service rather than just competing on price. He advises shops to enhance their online presence and local advertising to attract customers. The episode is a guide for auto repair businesses to improve service and capitalize on dealership shortcomings to gain customer loyalty.

The JD Power 2024 US Customer Service Index Study (00:01:10) Insights from the study on dealership customer service, wait times, and technician retention.

Dealership Wait Times and Technician Retention (00:02:14) Discussion on the impact of wait times, technician retention, and the influence on customer satisfaction.

Customer Preferences and Technology (00:06:25) Customer preferences for immediate service, convenience, and the importance of technology in service updates.

Rising Costs and Customer Satisfaction (00:09:02) Increase in the average amount spent on dealer visits, the impact of inflation, and customer satisfaction.

Adapting to Market Landscape (00:13:18) The need to embrace technology, improve communication, and address wait times and cost concerns.

Advertising Strategies for Auto Repair Shops (00:14:22) Tactical approaches to leverage speed, convenience, technology, cost-effectiveness, education, and tailored promotions in advertising.

Implementing the Marketing Strategy (00:19:05) Guidance on assessing current advertising channels, revamping content, and staying responsive to market changes.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com