
juanpablo4219
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juanpablo4219 last won the day on May 2
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Business Information
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Business Name
Fern Automotive Services
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Business Address
1834 Las Casas Street, Brownsville, Texas, 78520
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Type of Business
Auto Repair
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Your Current Position
Shop Owner
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Automotive Franchise
None
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Banner Program
None
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Participate in Training
Yes
Recent Profile Visitors
2,106 profile views
juanpablo4219's Achievements
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Wow, 55 Year in Business, That's an accomplishment! ...with that amount of years, your business is a land mark for the city/town where you live. Your business is 55 years old, I am 52 years old and my business is 10 years old. We have had our ups and downs but I started this business from scratch.. I don't considered myself a mechanic since I did not go to school for that. I am an Entrepreneur/accountant that got retrained 10 years back to do Brakes & Suspension work. ...and Yes, I come from a family of Mechanics, I just did not enjoyed it when I was young, now I loved it It's harder for a younger business to even consider the thought of competing with a 55 year old. HOW? The business itself has it's path and journey, at that age of a business, somebody will come through the front door, it could be minor activity or a lot of it. Now reaching goals and owner's expectation is something totally different! Congratulation I just hope one day our business can reach to that age, and that would be up to my kids...
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Good day to every one and very thankful for the responses, everything helps. I already took some action and reduced our advertising to the zip codes where we get the most on google ads. working up on a list of follow up from our current customers Also working on an advertising campaign for the coming holiday, Memorial Day and the summer, it's just around the corner and the traveling starts right after the memorial day, since school is out. Thanks again, I will come back with a report right after the end of this month
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Good afternoon... 2nd half of April was challenging... Our Sales were close to last year but not enough. We were short 9%... We're doing google ads and that works for us.. Again, we're a Specialty shop, We're a brakes & front end shop big challenges for this year. We have to keep in mind, we're in a Presidential year. It has been my experience that in this type of year Sales are more of a Challenge. Also every things is very expensive, as consumers, we don't have the buying power, which creates a big problem for the consumer.. I am really good about finding solutions to the problems but at this point my view is very cloudy and gray, which makes it very difficult to have a clear view. We live in an area where there are several small town within our town and we advertise in the surrounding areas. I am going to consider to reduced our advertising area to just within town and see what results throws this approach Thanks JP
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juanpablo4219 started following Alignment Machine Jan 2024 and Business Has Slowed Down? Or Back to the Way it Was?
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Alignment Machine Jan 2024
juanpablo4219 replied to Hands On's topic in Automotive Shop Tools & Equipment
great! who services these machines? -
Yes indeed! We're a brake and front end shop. We're busy a shop in the summer. People travel and want their car in top shape. Keep in mind the Texas heat hurts the entire vehicle. Tires, brakes and cooling system. We're a small shop, if I take vacation, we closed. There's only 3 of us and we work hard. When it comes to vacations in the summer, either we take long weekend once in a while or/and if the entire week, we just close. My belief is that People deserve to be off for more then just a long weekend. We need to be away to come back fresh and ready for the 2nd half of the year. JP
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Here's where we are. We had a great first half of the year. We grew 15% compared to last year. I do considered the Summer, a change of season and consumer habits. When June arrives the consumer behavior/spending habit change to the vacation period. Kids are out schools and families travel, life is good for shops. This year has been the exception, the heat wave that we're going through does not help in south Texas or any place in Texas. Texas has a hot summer, but the 100 plus temperature does not help at all. It just does not invite people to go outside. I do advertise on Google and I have been checking everyday, and my conclusion is that not many people are looking for services, since I am paying less than the usual budget. August is a different month, a lot of the parents who have kids in college come to services their kid's Car, get them ready for their kids to go back to school, I am hoping things will turn around, even thou" August is the hottest part of the summer๐ค๐ ...and this is my mid year report Regards and stay cool๐ JP
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Are there any AfterMarket Shop Owners in here?
juanpablo4219 replied to TTP's topic in Running The Shop
Good Day Joe ...We are a brake and front end shop. I know what you are talking about. We don't do lifts for that reason. We do leveling kits and considered the job as replacing Struts and it's base on the time plus some. A lift kit leaves a lot of work with out been paid for.. I think is more of guess on the amount of work and hours combine. -
Yes and no๐ My thoughts it depends on the area and the age and conditions of the vehicle. At some point the owner have to make a decision to continue with his old car or consider buying a new one, new/used. We have seen cars in our shop with hi mileage. 13 challenger 441K miles 17 Tahoe 290k miles 15 Durango 300k miles. Worst people but these hi mileage cars instead of new ones. Very few new cars.
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Do Your Technicians Talk to Customers?
juanpablo4219 replied to Joe Marconi's topic in Customer Experience & Reviews
There's only 3 persons in our shop and we all talk to customers. When the techs are ask for prices, they're referred to the office/me. Get him a quote and it's the customer's decision, and yes, I am part of the techs/ service advisor/manager/owner. And yes, I am a working Boss,like one of my friends told me, I also work as a tech and I am the one that tells the customers that they need to go to the office/customers' area. We even got a bad review for telling this one customer to come and wait in the office. I answered the review with respect and told him that we have a designated area for a reason, if you go to Restaurant, they won't allow u to go into the kitchen for a reason, same principle. -
Is ADAS on Your Tool/Equipment List?
juanpablo4219 replied to Joe Marconi's topic in Automotive Shop Tools & Equipment
I have spoke with both local reps( hunter & snap on)and not much help,they send me links to what I already have seen and knew. keep in mind, I am in Brownsville, Tx. At the border, we don't see much of the equipment in question here but I know is there.- 11 replies
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Is ADAS on Your Tool/Equipment List?
juanpablo4219 replied to Joe Marconi's topic in Automotive Shop Tools & Equipment
Good day. ADAS is my next adventure/challenge. I have been studying this for about a year. What I have learned so far... the technology is in the cars but not so much for the aftermarket repairs shops.. At this time, It's still very expensive for a shop to make such a large investment. There's no universal/one fit all equipment able to calibrate all models or cars. It requires an enclosed bay with a level floor, lighting(and why not A/C too๐) an extensive knowledge of alignment and be familiar with the different systems that are calibrated, able to diagnostic and trouble shoot electrical problems(at some point), It should be ez, I dare to say.๐ Here's my question, where do we get the training to have a better understanding of such systems? ...Things that I have encounter, sales people sale, tech installed and the training is very poor, since the tech does not do the work daily with the systems. I would like to know who's the "Guru" on this type of systems, If we have to attend a training that would make us feel comfortable on doing this type of service. If we can get some answers to this questions, it would make us more at ease in performing this task. JP Brake and Front Shop- 11 replies
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How were your first quarter sales?
juanpablo4219 replied to Joe Marconi's topic in Business Talk - How's your shop doing?
Good Day! The first quarter went well for us, we are a Brake and Front End shop, We were able grow 17% . We increased that percentage of sales compared to last year's first quarter. We had to make a slight increase in out prices and still made some profits.. I can't say the same about April 2022 and 2021. Sales decreased. Here's my analysis, last year the people had money from the Government incentives and their tax return around this time of the year.. People were not buying new cars. They were buying used cars at a high price or fixing their old ones and that's good for business! Now this year, People don't have government incentives and they only have their tax returns. They're been cautious about their spending due to the high prices on everything. The last 2 years were extraordinary years due to Covid 19. Now the pandemic is almost gone and we're coming to a more ordinary year, meaning we're going back to our regular sales trend... my analysis till the moment. ...Regards to every one and looking forward to hear your comments JP