Here’s a marketing idea I wanted to share with everyone. Auto shop owners and marketers are focused on targeting the local residential community. But what about all of the businesses that employ people who work in the area but don’t live in the area? These employees are all great prospects for auto repair services. The challenge is effectively targeting and reaching them.
One idea is to create a flyer that doubles as a break room poster. The poster should have a use case explicitly telli
If you haven’t considered or utilized direct mail postcard magnets to attract new customers, now is the time to reevaluate this medium.
Over the past 9 years, I have seen first-hand how effective direct mailing a postcard magnet can be for new customer acquisition as well as customer retention. The Direct Marketing Association (DMA), who is quite a credible source, also reported in their DMA Statistical Fact Book that “A postcard with a magnet attached is read at least 51.9% more often th
After speaking to a number of Euro & Specialty shops recently about executing targeted direct mail campaigns, I’ve realized there isn’t a clear understanding from the shop owners perspective about the capabilities and source of targeted auto lists. I hope to add some transparency to the subject here.
What type of targeted auto data is available?
Below is a list of 6 categories available to select specific vehicles to target, with the top 3 being the most widely used. I have also
Are you using direct mail to market your auto shop? If you aren’t, it’s time to add this tried and true method to your marketing line-up. Direct mail is great for auto shops, whether you’re trying to increase your car count with new customers or retain existing ones. In this blog, we’ll explain how you can use direct mail to fill your bays and maximize your ROI.
Be Consistent with Your Direct Mail
Wondering why direct mail is a smart choice for auto shops? One of the biggest reasons is it
Car Count Daily | Episode 14
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Car Count Daily | Episode 14
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TRANSCRIPTION:
Hey Shop Owners. Captain Car Count here, sometimes known as Ron Ipach. Welcome to yet another edition of Car Count Daily. Now, on a previous episode, I talked about the number one group of people that you should be marketing to.
Car Count Daily | Episode 13
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Car Count Daily | Episode 13
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The people that have just given you money are the best group of people to get the money from the next time. It's the low-hanging fruit, and I want you to really start paying attention to marketing exclusively to them instead of trying to get
Car Count Daily | Episode 12
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Car Count Daily | Episode 12
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TRANSCRIPTION: Hey shop owners, Ron Ipach here, sometimes known as Captain Car Count, and welcome to yet another episode of Car Count Daily. Now on today's episode, I'm going to be covering the most frequently asked question that I get as an expert
Car Count Daily | Episode 11
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Car Count Daily | Episode 11
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Car Count Daily | Episode 10
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Car Count Daily | Episode 10
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Car Count Daily | Episode 9
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Car Count Daily | Episode 9
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Welcome to today’s issue of Car Count Daily. Now, you’re probably wondering why am I driving a car, and not only doing something so stupid as driving a car and recording a video, but I’m drinking an iced coffee at the exact s
Car Count Daily | Episode 8
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VIDEO TRANSCRIPTION
Hi, shop owners, Ron Ipach here. Sometimes people call me Captain Car Count. Welcome to yet another edition of Car Count Daily. Now before I get started did you know that you can go down below this video and leave me a comment, leave me a question, maybe a su
Car Count Daily | Episode 8
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VIDEO TRANSCRIPTION
Today, I'm going to show you how to make at least $1,500 an hour. Would you like to know how to do that? It's not enough? How about $3,000 an hour? How about $5,000 an hour? Still not enough? Okay, how about I should you how to make $15,000 an hour? Would you like t
Car Count Daily | Episode 7
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VIDEO TRANSCRIPTION
Today, I'm going to talk all about collecting the right information from every one of your customers while they're in your shop. What do I mean by that? When we're talking about marketing, it's important that we collect all the current information that we ha
Car Count Daily | Episode 6
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TRANSCRIPTION: As most of you probably are well aware, the iPhone is the dominant player in the market, so more people have iPhones than most other phones. Argue with me on numbers, but there are a crap-load of iPhones out there. I want to talk about what's happening on the iPhone and how you can use it to your advantage to get more customers to your shop. There is this a
Car Count Daily | Episode 5
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This is something that I'm hearing from shop owners constantly when we're talking about car count levels in their auto repair shop:
"Car count is down in my shop because cars are made better."
If I've heard it once, I've heard it a thousand times, and chances are you've probably said it yourself. Look, I'm not going to tell you cars aren't made better bec
Car Count Daily | Episode 4
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We all know as local business owners how important it is to get those online reviews because most potential customers read those things before they make a decision whether they want to do business with you. As a matter of fact, 90% of consumers read less than 10 reviews before formin
Car Count Daily | Episode 3
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Welcome to Car Count Daily. Today we're going to talk all about being a star shop owner. Before you think that's a good thing, let me show you what I mean about being a star shop owner, specifically when it comes to your marketing. Trust me, you don't want to be a star shop owner.... See what I mean by watching the video above...
What The Marketing Budget Should Be For Every Auto Repair Shop Owner
Somebody recently sent an email to me asking the same question that I get dozens of times every single month. Basically, it says, "Ron, how much should I budget for my marketing?"
I have a very simple answer to that. One that actually a lot of people are gonna totally disagree with me...
My answer is, throw out the marketing budget. You do not need a marketing budget, and here's the reason why:
Hi Shop Owners!
I wanted to come over shop owner forum for this special edition of Car Count Daily and offer you an exclusive invitation to join me TOMORROW NIGHT on my Free Webinar -
Registration is now open for my free Auto Repair Webinar -
I'm going to be talking about what it takes to go from just being an ordinary shop to an EXTRAORDINARY shop.
What do I mean by ordinary?
It's where 95% of shop owners lie.
Car Count numbers aren't nearly where they should
CAR COUNT DAILY
HAPPY MEMORIAL DAY!
After a long weekend, I know how hard it may be to find the motivation to get back in the swing of things tomorrow. However, for you and your shop’s success, it’s essential to dedicate your time in doing everything it takes to be a successful business owner.
And to think like a successful shop owner.
Also, I wouldn’t be Captain Car Count, if I didn’t mention the importance of focusing on your marketing. Watch the video abov
Car Count Daily | Episode 2
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Hey shop owners. Captain Car Count here, sometimes known as Ron Ipach, and welcome to yet another edition of Car Count Daily. Today I'm gonna get a little serious with you, because I need you to understand one very, very important concept. This concept is so i
Car Count Daily | Episode 1
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Hey shop owners! Welcome to Car Count Daily. I'm Captain Car Count, sometimes known as Ron Ipach. Let's say you're looking at your appointment book, and you could stand to use a few more cars in the shop today. That's probably most of you that are watching this video right now. You need to know how to get cars in the shop, like right away.
Well, I'm go
Every day during your work week I'm going to deliver to you one tip, trick, tactic, strategy or insight that you can put to use for you right away to immediately start to boost the car counts in your shop.
That means over the next year you're going to get over 250 videos, audios, and blogs that you can consume in less than three minutes per day and then act on them in less than two.
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