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Post your shop's website!
I had a chance to look at your site and here's what I found.
First of all, I did see it on my desktop, but I checked it on my phone.
Why phone? Because Google says 82% of searches start on a mobile device. So it's fair to say that most are going to find you first on their phone, right?
So where I did that, here's what I found:
Your phone is NOT a clickable link. In other words, I have to search for a pen or pencil, something to write on and then scribble down your number BEFORE I can call you.
Your Phone number MUST be click to call, period.
Above that, I didn't find a map, hours, reviews, or coupons.
Think about this. Why would anyone search "auto repair louisville ky"? I don't think it's because they want to know how you're doing, do you? I think it's because they have a problem and the best part of that is that they have a problem and they DON'T KNOW WHERE TO TAKE THEIR CAR. Agreed?
So don't make them think. That is rule #1.
So I tool a little time and checked... the menu pops up. Here's what it looks like:
So the entire menu doesn't show up in one screen shot, but when I checked, I didn't find any of those other things.
So besides making your phone a clickable link, you should add what everyone wants to see:
hours, map, reviews, coupons to name a few.
Above that, I'll share this with you. It's virtually impossible to optimize one web page for more than 2-3 terms. And they should be related terms like check engine light, check engine light codes, check engine light diagnosis.
With that said, if you want to win, you have to make SPECIFIC LANDING PAGES for each service. Now I haven't done any research on your market, but you must do that so you know what people are searching for. The best part about that is the tools you need to do that are FREE. (Good price, huh?) I don't want to take up a lot of time here, but I detail it all in this video on CarCountHackers at YouTube.
Above that, there's page title tags and meta descriptions that should be corrected. Pictures are not properly optimized for search either. I explain that in the video above too!
Ooops! Wanted to check something out and when I click your services, there's no content. Page titles need some fixing there too.
Also, no schema data. That's what search engines (Google, Yahoo, Bing) use to understand who you are and where you are.
If you want to come up for "NEAR ME" searched, it's critical.
Anyway, hope this helps. I am not trying to dump on you - but check the video out to figure out how to get found.
Matthew
"The Car Count Fixer"
P.S.: Subscribe to Car Count Hackers on YouTube - Follow CarCountHackers on Facebook!
P.P.S.: Double Your Car Count in 89 Days - FREE Course
P.P.P.S.: Want to fix your car count fast? Just answer These Thee Questions
On 4/20/2019 at 10:33 AM, Automotive Webmaster said:
Looks good and even though your wordpress theme is using Yoast SEO plugin, you have an opportunity to edit your page title tags to be more descriptive like:
</script><title>Home - Walt's Garage</title>and think about adding on all pages a description tag :
<meta name="description" content="A page's description, usually one or two sentences."/>For the wordpress plugin you are using, here is a guide: https://yoast.com/meta-descriptions/ but keep in mind you can now go up to around 290 characters instead of the 155 listed.
Thank you very much! I'll definitely look into that, excellent tips. I do appreciate your advice.
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Rationalautorepair.Com
Atechfresno.com
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog5 commentsI recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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By Joe Marconi
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By mikezat
Hi! I got a bunch of engine and cabin filters - leftovers from my store. What's the best way to get rid off the inventory? eBay sales are slow and not an option due to the time it takes to list a filter and due to expensive cost of shipping.
Many thanks in advance,
Mike
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.
Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.
Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.
Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.
Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.
Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.
Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.
Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.
Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.
Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.
Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.
Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.
Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.
Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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kensautoservice
Can we get some feedback on OUR site? Ken's Auto Service Center... Thanks in advance.
autoguy
Very nice website. Looks to be search engine optimized well. When I type "ken's auto service" in Google, it comes up. Does it come up for your area? I see your keywords are good, and zip code targeted
Pjauto
www.integrityonwaters.com It is a Kukui site and I like it. I can't really say I am proud of it because I did not create it. Our old one I did create and I was proud of but this new one is bored and p
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Truett
Goodyear manages our websites....
www.urbanatruetires.com
and
www.champaigntruetires.com
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autoguy
@wilfredo celedon looks like your website is built by mopro. How much did it or does it cost you?
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Pete K
Please check out our website:
http://www.prospeedautoworks.com
Would love to hear some feedback, especially around SEO.
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autobodyguys
We updated our website based on ASO Staff Members suggestions. Let us know what you think
folsom orangevale auto body shop
thanks!
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wilfredo celedon
ATECHFRESNO.COM
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Alex
@Pete K around SEO, you should think about running SSL/HTTPS and definitely optimizing for mobile, having your site designed to be responsive. Looks like its built with Google sites, which should have some options there if you are doing it yourself. As far as on page SEO...run your url through an online testing site like: https://www.seotesteronline.com/ then make some edits.
@autobodyguys looks good but I would think about moving over to https/ssl, otherwise your visitors will get a message in their browser telling them it's not secure like:
@wilfredo celedon looks good but same thing:
One thing I noticed when your site resizes for mobile, I would make the phone number clickable to bring up the mobile phone's dialer and the phone icon in the footer, rather than link to the contact page, have that link to the phone dialer as well. The link should be changed to something like:
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JustTheBest
Hi autobodyguys! I took a look at your site on my phone -
Yes, images are important, but what about a number for a tow truck? You may want to consider making that image a little smaller (in height) so more "buttons" appear. The buttons also seem a little large.
It's important to remember what people are looking for when they visit. In other words, look at it from the point of the customer. People want to see your number and location (yes, you've got that) but would people need a tow truck? Just asking. A clickable link to call a tow may help. Also, a quick link to your reviews. Remember, you've got to "sell" your company right off the rip!
Hope that helps!
Matthew Lee
"The Car Count Fixer"
Join me at Car Count Hackers on YouTube
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JustTheBest
Hi Pete K! About your site at http://www.prospeedautoworks.com/. I always start with a screen shot off my phone...
I have to tell you that it's not very good. You can't read it on your phone because it's not mobile optimized. That's the BIGGEST ISSUE. Remember, Google claims that 84% of your customers are going to find you on MOBILE FIRST! This could also be a HUGE SEO Issue.
When Google "went mobile" and put all the focus on that, they didn't stop including your site in search... but it's probably been pushed way down (like page 10!!) because of this issue. Remember, Google is about THEIR USER EXPERIENCE. Sending a mobile user to your site wouldn't be very good - so they don't do that.
That's probably a huge part of your SEO issues.
Also, nowhere in your title do you include a GEO LOCATION. When I checked, your title was:
PRO-SPEED - Hot Rods, Muscle Cars, Classic Cars, Resto-mods, Customs, Performance
First problem, nobody searches by your COMPANY NAME. They don't know you yet.
Secondly, (like I said) no GEO location. Consider something like...
Hot Rods, Muscle Cars, Classic Cars, Resto-mods, Customs, Performance Chantilly, Virginia, 20151
Then be sure to add SCHEMA DATA. In short, Schema is a language that all search (Google, Bing, Yahoo) agreed upon to help search bots understand WHAT YOUR SITE is all about. You can read all about Schema here (https://schema.org/), but in short, it's giving the search engines a clearer understanding of what your site is all about.
Above that, there's a bunch of little things like using <h1>, <h2> tags, alt tags and even your meta description. Your current meta description is:
PRO-SPEED Autoworks, LLC performs auto and truck restoration, custom modifications, performance upgrades, rust repair, metal repair, fabrication, paint and body work, performance tuning, engine upgrades, suspension upgrades. We secialize in hot rods, classic cars and resto-mods. PRO-SPEED AutoWorks is located in Chantilly, VA - US
Says a lot- and probably too much.
I also noticed that when I search your company, Google serves up your video (slide show) first. But there's now sound. Even a simple "voice over" with a little royalty free music would be better. I know video can be a little overwhelming - but you've already got what it takes to do it! YOUR PHONE! I made a short video about using customer reviews on your facebook page - talking about shooting video - but it applies to ANY VIDEO that you can do with a phone.
On top of that, you have a huge opportunity to add short videos to your YouTube channel as a way to attract more customers. Simple before and after video would be a great place to start. Just explain the problem and show the solution.
I know this is getting a little long... but I hope it helps!
If you need any other tips or help, just let me know. You can message me on this forum!
Matthew Lee
"The Car Count Fixer"
Join the conversation on YouTube at Car Count Hackers
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HemiHondo
https://kansas-auto.com/
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Alex
@HemiHondo did you make this yourself with Godaddy website builder? I like the colors, but the site itself itself is very basic. There are a bunch of things going on if you intend to rank better in search engines, that you would need to do. If you only want an informational page or two, it's good enough.
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CRS
https://cobbsrepairservice.webs.com/
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Mastermechanic
I am a shop owner and would love opinions from other shop owners. I have a different request. I would like the opinions of the wives, and girlfriends as to what they want to see on a website. My site is not finished on purpose. I have the ranking where I need it for now. If you Google it use this keyword: auto repair louisville ky
The type of feedback:
When I go to an automotive website I would like to see "W"
I would like it to tell me "X"
I would like to know "Y"
I would like to do "Z"
Please define your answers as this is to help all shop owners. If you give an answer let us know where it came from man or woman, owner or specter.
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JustTheBest
Hey Mastermechanic! Had a look at your site! Nice work! Here's the way I see it (now understand that I work with clients and develop/build/host their websites) and I am not trying to be mean or blunt- just want to give you the information you (and others here) can follow.
I've tried, tested and configured 100's of sites... so take this for what it's worth.
1) First of all, the site isn't "easy" to navigate on mobile. I start there because Google says 82% of your customers are going to find you on mobile first.
2) Phone numbers are not "click to call" In other words, I have to find a scrap of paper, pen, and scribble your number down to call you - as opposed to just tapping and getting connected. So ALL phone links have to be click to call.
3)I understand and appreciate you're focus in your question is about female car owners. Good. I get it. But when it's web stuff... it's really not male/female, it's more what are people looking for. From my experience with building/monitoring 100's of sites, when they get to your site they want:
a) Phone (clickable)
b) Hours
c) Map (should be interactive) - Yours appear to be - but if you go to Google Maps and actually google your full name (I did Expert Auto Mechanics & Truck Repair,1728 E Rockford Ln.,Louisville, KY 40216) the map that came up included the red pin - AND YOUR COMPANY NAME TOO! Looks a lot better on your site
d) Reviews (on your site)
e) Coupons/Offers - don't have to be discounts - but something as a "package" or "special" that entices people to visit.
Advanced: Schema data - not sure what you're using to build the site... but if it's Wordpress (doesn't look like it but...) there are great plugins for complete schema data - also helps in search.
Other tips:
1) I am super happy to see your pictures. Soooo many shop owners want to hide behind their website - and then wonder why people don't call. People do business with PEOPLE... not businesses.
With that said, do this with ALL PICTURES:
a) optimize them for search. As an example, a picture of your shop isn't "shop.jpg", it should be "auto_repair_shop_Louisville_ky.jpg" or "check-engine-light-specialist-louisville-ky.jpg", or some variation of that
b) whenever you use a picture, add a caption. That is, don't let the visitor guess at who it is or what you're doing. The picture on the home page should have a caption like: YOUR NAME, Repair shop owner, ASE Certified Check Engine Light Specialist does diagnostic work to TYPE OF CAR... or something like that
2) VIDEO: 5 Stars for that!! PERFECT!!
Add more pictures... sheesh... you got a phone, don't you?? (Sorry... just beating you up a little) but really, pictures have NEVER EVER been so easy... and that's the best way to show off your shop.
Last... (Sorry for this long post) but when it comes to female clients, if there was any "hint" of hesitation, I would tell them "We've got a spotless waiting room stocked with the latest reading material, TV, Wifi, (etc.) and if you get a single spot of grease on your shoes or outfit, I won't clean it - I'll replace it!"
Worked every time!
Hope this help!
Matthew
"The Car Count Fixer"
Join the conversation on YouTube at CarCountHackers!
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Mbcinc
what do you think?https://atcautocenter.com/grovetown/
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veedubtek
https://www.waltsgaragepg.com
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[email protected]
I would like some critique from yall as well.
Fixmycarlongwood.com
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Automotive Webmaster
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