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What are you guys using to create coupons and deals for your shop ? Is there a software that can be bought to create automotive specific coupons ? Also looking to see how to make professional looking pictures with shop logo and what not on them. Thank you!

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  • 2 weeks later...

Hi sparkerauto! If you're using Microsoft Office, you may already have MS Publisher. You'll have access to a bunch of templates and things in the program - plus access to other online resources. Can I ask... what type of coupon are you creating?? By that, I mean... is it going to be a stand alone coupon (full page) or "postcard size"? The big problem is that there's 100's of ways to create them. With respect to pictures/logo, etc., that can get a little more complicated. Again, depending on what you're trying to do. The real good programs like Photoshop, Corel etc. have a rather long learning curve. We use them all - but we do a lot of that type of stuff. 

Hope this helps!

Matthew Lee
"The Car Count Fixer"
Grow your car count, income and profit at Car Count Hackers on YouTube!

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  • 2 months later...

That's right! You can use Word to do this. The only caution I have is that Word may not be as accurate as you want for spacing of several coupons on a page. As an example, it you visit your local office supplier (or staples) - here's a sample of what I'm talking about https://www.staples.com/Staples-Inkjet-Business-Cards-2-x-3-1-2-Matte-White-250-Cards/product_610381?akamai-feo=off (That's NOT affiliate or sponsored link) you can create good looking cards. 

So if I were doing it in MS Word, I would set it up - then "TEST" it with plain paper to check the spacing. But the short answer is YES, you can use MS Word. And if you you've got the entire suite of MS products, MS Publisher may be a better choice. 

Hope this helps!

Matthew
"The Car Count Fixer"

PS: Join me on YouTube at Car Count Hackers! <-Click here to subscribe!

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  • Have you checked out Joe's Latest Blog?

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      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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