Is AAA your Competition?

I am on the other end of this, my shop started off as a AAA Emergency Response Server provider. WE are the battery truck guys. It helped my business flourish as many member cars arent starting and they automatically assume its the battery. I get all kinds of tow ins from my guys when they are alternators, starters, crank sensors, timing belt, you name it. My guys also have a very high rate of getting members on the go. Meaning they are able to help the member get started and off to where they need to go or to drive to a shop. Shop became AAA approved after the fact and it has not been a deterrent for me. The shop approval in my opinion hasn't necessarily brought me ALOT more work but it puts new customers at ease and partially because my AAA guys are already getting stuff towed in.

I will agree though that it is alarming they are buying up chains and doing there own thing. I will say though, with the way Service Providers act and take care of customers. AAA almost HAD to do this to take care of their members. Our numbers have been some of the best in our region and all we do is jump start people and if they need a battery, we simply ask them if they would like a new one. Yet, service providers around us would call me asking how the hell we sell so many batteries. Honesty, Integrity and just plain getting to their breakdown location within a decent amount of time! Good business is just taking care of your customers. Make a profit but take care of your customers!

We make AAA LOOK GOOD at our expense. I dropped them when they started selling batteries, declined warranties on their batteries, and when the rules became more "big brother".

These days one must expect the customer to ask for a discount. It should be part of your estimate on the repairs/services that you sell. Our AAA DISCOUNT WAS 10% OFF LIMITED TO MAX $50.00 OFF.

I have a simular situation with my local AutoZone. I lost a battery sale to them this week. I called the store manager to express my anger and I was informed that he agreed with me but corporate wasn't going to change. This week my guys are instucted NOT to purchase from them so I hope they enjoyed the $99 battery sale.

I think it is wrong for these auto part stores to play mechanic. Free installation of wiper blades, batteries, lamps and scanning CE lights hurts shops like mine.

(I want to weld the battery hold down bolt and send the car to AutoZone for a new battery out of spite) LOL

In Atlanta, GA. AAA is opening up car centers. They have about 8 so far. They charge is $1000 per year to be certified by them and then open up a center down the street!

Since I am no longer affiliated with AAA I don't know all the particulars, but local shops that are AAA approved have recently received notice that the program is changing. There is a whole new set of rules and requirements to participate. During my conversations with other owners, their biggest concerns are a discount is now mandatory and they now require you to agree to begin work on AAA customers vehicles within 1 hour of wrecker drop off! There are other requirements but they escape me now.

The shop can tell AAA that they are able to handle "Priority Service Tows" or not. If you tell AAA that you can handle "Priority Service" it means you will triage those cars within an hour to let the customer know what amount of time you will need to diagnose or fix the vehicle. You can tell AAA that you can not handle any priority tows at any time of the day or any day of the week.

At first glance the new requirements may seem onerous on a shop, but we have not found that to be true. We have had a good relationship with AAA and these new requirements help to make the AAR program stronger and more exclusive. In Northern NE, AAA does not operate repair shops and has told us that they will open repair facilities.

We recently dropped the AAA program. They wanted us to give them all of our customers email addresses to perform regular CSI reviews. We have always told our customers that the email addresses are for internal usage only.

For us here is Wisconsin we were contractually obligated to start diagnosis within one hour and we had to give a 10% discount on labor only. So not only did I have to put my full paying customers on hold but, I had to do so at a discount! On top of that, we were often made out as the bad guys when we got surprise tow ins. There was no way we were going to be able to service them in a timely fashion. This is another reason we kicked the AAA program.

We are lucky to be the only shop within 5 miles of a college. The kids call AAA, we are the only shop they can get towed to for free. Works out good for us and the towing companies, plus I keep a part of my lot clear for AAA tow ins so its easy for the rollback drivers to get in and out. We never say no to tow ins. But, we are not a AAA paying member garage so there's nobody telling us how fast to work. Like I've always said following someone else's plan benefits them, now if there was heavy competition the $$$$ might be worth it.