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There are a couple of studies out that show the National Chains (Pep Boys, NTB, Firestone etc) do upwards of 50% of their business between 5:00 PM Friday and 8:00AM Monday. Do you want to limit yourself to 50% of the market?
Do you have a link to these studies? I am very, very interested in reading these.
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Wes,
I don't have the raw data, I'll see if I can get it. The "processed" data is listed on the Napa Auto Care Member website. I haven't done a formal survey of my market area, but the eyeball test is pretty convincing. The National and Regional Chains in my area(NTB, Sears, Pep have Boys, Sullivan Tire, VIP Tire & Auto, Firestone) have empty parking lots during the week. On Saturdays you have trouble finding a parking spot. Our area is a bedroom community for the Greater Boston metro area. Many of our customers commute into the Boston area for work and are looking for the convenience of weekend service. If I don't provide it, someone else will. I have not opened on Sundays, and I hope not to, but I've learned "Never to say never".
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We used to be open Saturdays for years, I've found that my techs are much happier having the weekend off to look forward to as am I, I could work 15 hours a day seven days a week and there would always be something to do to keep me busy, family time and free time trump working the weekends for me.
I'm not suggesting that you have to work 100 hours per week at your shop. Flex schedules like Frank suggested or like we do. The techs still work 40 hours per week, Depending on how you are staffed you may need to hire or develop additional service advisors but the business is out there to be had if you want it.
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I worked Saturdays and Sundays for a long time at a previous shop. One of the reasons I left was because of the weekend hours. The weekends are for the family and families of my employees.
Saturdays are typically our busiest days, open all day.
I think it depends on your area. Around here nobody is open on weekends except Walmart and Monroe muffler. Are they taking a chunk of my business ? Absolutely, but It's worth it for me to take a break. We could work 24/7 and still not get everything done, so we do what we can 8-6 m-f and try to have some type of life outside of work on the weekend.
We are 8-5:30 m-f. We used to work every Saturday. I used to think Saturdays were money makers. But reality it just made high overtime, low productivity, and a lot of gas station work as I call it. We still work on Saturdays once in a while but its appointment only. I found that working my guys only five days a week they seem to be in a better mood and productivity is higher because they know if we hit our goals during the week we don't need to work Saturday.
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Rambiss
That information is exactly what my thoughts were. Funny thing is, every shop in the area (other than the franchise) are the same hours. Sounds like a possible competitive advantage to me. Thank you and more opinions are welcomed.
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Dustin Rutkowski
We are the only shop open in the area on Saturday. Just happens that this is our busiest day of the week! Other shops don't know what they are missing.
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Gonzo
Posted at the service counter at my shop
We open usually around 7:30
But, sometimes as late as 9:00
The shop is open until 5pm unless I close early
Sometimes I'm here until midnight, but that doesn't mean I'm answering the door
Somedays I don't show up at all, but lately when I'm here, I'm here...
unless I'm somewhere else.
However, if I'm not here I'm nowhere to be found.
Thanks for being here, the managment.
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Tires Too
Gonzo,
You can afford to have those hours because of your multi-million dollar writing career. Us working stiffs gotta fish when the fish are around.
Russ
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Gonzo
Multi-million dollar writing career??? Alright who's been holding out on me! ! ! Pay UP Sucker! LOL
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ScottyP
I advertise Saturdays open 9 - 1, but I dont turn off the open sign until I'm done and I often get slammed and work till 5. I'm slammed today, Saturday, and won't get home until late. Saturdays have typically been real good.
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xrac
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