Quantcast
Jump to content









MY Best Strategy To Running a Successful Shop


Joe Marconi

Recommended Posts

Premium Member Content 

This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

Link to comment
Share on other sites

" data-webShareUrl="https://www.autoshopowner.com/forums/topic/18101-my-best-strategy-to-running-a-successful-shop/?do=findComment&comment=44169">More sharing options...

 I have always tried to hire staff members that are knowledgeable for the work that we routinely do and share my same values and principles. General internal medical doctors send patients to specialists when their patients illness or symptom exceeds their knowledge base or experience level. The sign of a good doctor is that he/she sends you to a specialist when needed as opposed to trying to solve a problem without the proper background, training and or equipment. Can I possibly afford to hire a staff and set up a shop that could profitably repair any problem on any vehicle? The answer is that I could try but I could not accomplish this profitably. Recognize you shops ability and comfort level and NEVER allow your pride stand in the way of sending a job to the dealer. In general I think that too many shop owners feel that sending a customer to the dealer for a repair is the same as losing a customer. I know from experience that a trip to the dealer for an odd or complex repair increase our customers allegiance to us. Let the dealer keep the vehicle for ten days, charge the owner $2,000 for the repair only to have the owner return the vehicle multiple times because the problem is not fixed. Let that frustration and expense be associated with the dealer as opposed to me. Lastly, run a clean, well organized shop which maximizes productivity. 

  • Like 3
Link to comment
Share on other sites

  • 3 weeks later...

I always try to keep a tech on hand that can repair anything. When I do not have one I step into that role myself to deal with the difficult ones. I have a dealer around d the corner from me that sends cars to me. The key to staying profitable is explaining the diag fees up front and billing for your time accordingly. 

  • Like 1
Link to comment
Share on other sites

Premium Member Content 

This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

Link to comment
Share on other sites

" data-webShareUrl="https://www.autoshopowner.com/forums/topic/18101-my-best-strategy-to-running-a-successful-shop/?do=findComment&comment=44226">More sharing options...
  • 2 weeks later...

I agree with the right people, but also shop procedures. It's one thing to run a shop when it's slow; the owner or manager can "touch" everything. But when it gets busy and they can't get involved with everything in the shop, that's when procedures pay off.

That is, a happier staff and happier customers.

If something goes wrong often, create a procedure to lessen the stress.

Link to comment
Share on other sites

On 5/24/2021 at 2:42 PM, newport5 said:

I agree with the right people, but also shop procedures. It's one thing to run a shop when it's slow; the owner or manager can "touch" everything. But when it gets busy and they can't get involved with everything in the shop, that's when procedures pay off.

That is, a happier staff and happier customers.

If something goes wrong often, create a procedure to lessen the stress.

I would like to get procedures written for everything in my shop. It is something I really need to sit down and take the time to do.  I want to open a second location. Duplicating what made my first so successful is going to be crucial. If I am going to put my name on a second shop I want it to be held to the same standards as I hold my first.

Link to comment
Share on other sites

  • 1 month later...
On 5/28/2021 at 11:01 AM, Hands On said:

I would like to get procedures written for everything in my shop. It is something I really need to sit down and take the time to do.  I want to open a second location. Duplicating what made my first so successful is going to be crucial. If I am going to put my name on a second shop I want it to be held to the same standards as I hold my first.

Policies and procedures makes a big difference and how a business is successful or a failure. They should be aligned with the mission statement of the business

When we have written procedures, more than likely it's because something happened and was resolved. Policies and procedures reduced the amount of headaches for a shop manager or an owner.

...and Yes, the policies and procedures will confirm the success of the second location along with having the right people.

Link to comment
Share on other sites

The right people performing consistently has certainly been a key to my ability to have a life, while owning my business. Some of that, I have to attribute to a healthy dose of good fortune, throughout my career, but especially early on(first 10 years). It was securing a single A tech (started as a C tech) and a service advisor , both with the right attitudes and right work ethic, and keeping them for 25 years plus, that has made the biggest difference for me. Others have come and gone, but having a core team through it all, made an immeasurable difference for me. This is especially noticeable when I compare myself to other owners, who were never able to establish that long term "core team", that still work in their business's every day, and face difficult transition options to the next generation of ownership for their store.  

Some may call "good fortune", hard work and smart work, which fits in their somewhere, but that has little to do with having healthy key employees that wish to remain living in the area of my store, for their entire career.

For owners early in their career, I would suggest finding the right attitudes and grow together. Then start your transition planning a minimum of 10 years in advance of your intended transition time frame.  This will give you time to find the next gen team for your business, and grow together with them to a successful future for all.  

  • Like 2
Link to comment
Share on other sites

On 4/18/2021 at 1:48 PM, JimO said:

Recognize you shops ability and comfort level and NEVER allow your pride stand in the way of sending a job to the dealer. In general I think that too many shop owners feel that sending a customer to the dealer for a repair is the same as losing a customer. I know from experience that a trip to the dealer for an odd or complex repair increase our customers allegiance to us. Let the dealer keep the vehicle for ten days, charge the owner $2,000 for the repair only to have the owner return the vehicle multiple times because the problem is not fixed. Let that frustration and expense be associated with the dealer as opposed to me.

We certainly send people to the dealer for Warranty work, recalls and difficult jobs that need one-off specialty tools.   I've generally felt uneasy doing the latter, but I like how you framed this....  "Let that frustration and expense be associated with the dealer as opposed to me."   Thanks!

 

On 4/11/2021 at 4:53 PM, Joe Marconi said:

In the 4 decades as a shop owner, my number one way to have a smooth running shop is to surround yourself with the right people.

On 7/26/2021 at 5:43 AM, rpllib said:

The right people performing consistently has certainly been a key to my ability to have a life, while owning my business. Some of that, I have to attribute to a healthy dose of good fortune, throughout my career, but especially early on(first 10 years). It was securing a single A tech (started as a C tech) and a service advisor , both with the right attitudes and right work ethic, and keeping them for 25 years plus, that has made the biggest difference for me. Others have come and gone, but having a core team through it all, made an immeasurable difference for me. This is especially noticeable when I compare myself to other owners, who were never able to establish that long term "core team", that still work in their business's every day, and face difficult transition options to the next generation of ownership for their store. 

We're still a startup, wrapping up year 4 in a few more months.   As a manager, I've always believed that great people, hopefully people way smarter and more talented than me, are the key to success in any field.  I've been in shops with these such tenured folks and was trying to figure out what we should be doing to accomplish longevity.   I recently lost 2 apprentice techs to a huge pay raise elsewhere, but I didn't see value in keeping them for a few reasons.  They needed to earn their pay and studying new technologies, etc  instead of just wanting it all now.  However, my shop foremen is 3 years in and it was time to reward his hard work.   I bumped his pay by 40%.  His attitude and ethics are great, so I want him to stay for a long while more.  

I'm blessed to have found another L1 Master Tech, who worked 15 years at his last shop (which sold), and a new B/C tech (still deciding).     Since Techs are in short supply.  My advertising approach was to let the candidates know what's in it for them.   In the end, they need to like coming to work everyday and there are tons of miserable jobs out there competing for the same position.   We have a great team, good overall vibe, so we touted it.   The L1 tech starts on Monday.   

Well, big raises don't come for free.   To stay profitable, I bumped my labor rate by $20/hr yesterday.   As I learned here, labor rate is derived from operations costs, but only supported by reputation.   I don't expect this to matter much, now that we have built a good reputation.  I'm sure I'll lose a few folks, but that's ok.

There are a lot of things that I'm doing wrong (or could do better), but my focus on people is spot-on!  

This thread has been great!   Thanks to all who have contributed!

 

  • Like 1
Link to comment
Share on other sites

Premium Member Content 

This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

Link to comment
Share on other sites

" data-webShareUrl="https://www.autoshopowner.com/forums/topic/18101-my-best-strategy-to-running-a-successful-shop/?do=findComment&comment=44308">More sharing options...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By mikezat
      Hi! I got a bunch of engine and cabin filters - leftovers from my store. What's the best way to get rid off the inventory? eBay sales are slow and not an option due to the time it takes to list a filter and due to expensive cost of shipping.
      Many thanks in advance,
      Mike

    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
       
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
       
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
       
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
       
      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.
      Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.
      Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.
      Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.
      Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.
      Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.
      Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.
      Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.
      Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.
      Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.
      Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.
      Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.
      Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.
      Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Our Sponsors



×
×
  • Create New...