At VISION 2024, Kim taught a class on customer loyalty. It was incredibly well received and we’ve decided to bring a conversation here in podcast form where she touches on a critical piece of business: creating loyal customers. Listen in for tips, strategies, and just real-talk!
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
Show Notes with Timestamps
Loyalty: strong feeling of support or allegiance
What that means to me. Companies I am loyal to: Bear Mountain Bakery, Holtz Leather, The Basketry, Smallwoods
Simon Sinek’s Ted Talk “Start with Why”: Your purpose, Your cause, Your beliefs
We are lonelier & more apart than ever before
Maslow’s Hierarchy of Needs
Our Core Values
We have an intense desire to feel a sense of belonging - even more with digital communication.
Unreasonable Hospitality by Will Guidara - Episode 89: https://autorepairmarketing.captivate.fm/episode/089
Create Loyalty by: Being thoughtful and intentional with all you do. Understanding the difference between service + hospitality. Service is black and white. Hospitality is full color.
Having authentic connection: Southwest Airlines - the heart, Ciro - my Italian driver, 1st Phorm, Eleven Madison Park Restaurant’s hot dog story, Bear Mountain Bakery, The Basketry, Holtz Leather, Smallwoods. Knowing your clients, understanding them, being present, listening, and being considerate and generous (read the book: Gift*ology). Being a trusted resource.
VISION’s speaker: Scott Stratten, said, “If you want to worry about the bottom line, you’ve got to focus on the front line.” (To obsess about how your customers feel, you must obsess about how your employees feel.
Customer loyalty comes after employee loyalty
How are you taking care of your team? Daily Stand-Up (gratitude and top priority) + a checkin/awareness for me.Team Outings. Letters/notes/recognitions. Mentoring. Schedule emails/slack messages/texts
Too many companies leave the human behind. We live in a world where we have an opportunity - responsibility - to make magic in a world that is desperate for it. When you make magic you add to the layers of loyalty being created.
Make this part of how you do business. A process. A time, place, a procedure/reminder.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas -
[email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Canva - Mood Boards
Click to go to the Podcast on Remarkable Results Radio
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bantar
We allow our customers to talk to our technicians, but ONLY IF a manager is present. Manager's job is to keep it brief. For instance, today, my lead tech and myself discussed why one of my better customers' Jeep was saying HOT OIL during a grueling 4WD mountain climb. Short and sweet and he got personalized service. A new or basic customer would not get such a privilege, unless a manager deems a specific topic to have value. Sometimes, we'll have folks walk into the shop after hours (they see an open door among the many closed ones) and we have to chase them away. Techs are generally nice, so, will take an interruption and offer to help, but I will nicely be the meanie / protector.
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Joe Marconi
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