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I am honored to announce that I will be the keynote speaker at the Ratchet + Wrench Conference in September 2022. If you are planning to go to the conference, please reach out to me. It would be great to get together. Below is more information on the conference. Joe Marconi

Many of you know that I write a monthly column in Ratchet + Wrench Magazine. The magazine feature articles on shop management and business related articles. In my opinion, as shop owners we need to read publications such as Ratchet + Wrench. I think too many of us tend to maintain our technical knowledge, but may fall short with regard to the business side of the of running a shop. Ratchet + Wrench has great articles and also feature actual shops across the country. If you do not subscribe to the magazine, the link is below. And to be fair and balanced, there is another magazine, Shop Owner Magazine that is also dedicated to business, and is worth reading and subscribing to. Here are the links: http://www.ratchetandwrench.com/ http://www.shopownermag.com/

There no denying that the Baby Boomers are getting older and nearing retirement, if not retired already. In order to prepare and grow, we need to look toward the younger generation and learn how to market to them. The shops that realize this will be better home in the future. Below is a link to an article in Ratchet+Wrench about marketing to the millennials. It's worth the read. http://www.ratchetandwrench.com/RatchetWrench/August-2014/Marketing-to-Millennials/?utm_source=KnowledgeMarketing&utm_medium=RW%20-%20Newsletter%20Emails&utm_term=RW%20-%20RW%20Insider&utm_content=RW_TheRWInsider_20141015&utm_campaign=How%20to%20Market%20to%20Millenials&eid=211700044&bid=947400