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Fellow shop owners and entrepreneurs, Over the last several months, I've spoken to hundreds of shop owners and managers who have all seemed to have a different issue in their shop, resulting in slow business (or sometimes, no business at all). These issues seem to range from not enough car count, disgruntled employees, inability to turn a profit, can't find a good tech, high turnover, marketing isn't working, and the list goes on. For most of these shops, the conversation I've had with them has either been able to assist in solving their biggest problem, or at the very least, steer them in the right direction. I wanted to take this topic over here to AutoShopOwner and generate a better understanding of the biggest problems that shops are having right now - whether they are based on season, shop placement, or circumstance. Please leave your reply below and I am sure that I'll either be able to help, or steer you in the right direction.

Car Count Daily | Episode 13 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inbox Car Count Daily | Episode 13 Click Here To Subscribe For DAILY Car Count Daily Tips Straight To Your Inboxv The people that have just given you money are the best group of people to get the money from the next time. It's the low-hanging fruit, and I want you to really start paying attention to marketing exclusively to them instead of trying to get a new customer in the door to replace them.It costs a lot of money to replace a lost customer, so we want to make sure that we stay in contact with all of our good customers all the time. So that's actually what we're going to be covering today on today's video. We're going to be talking about how often do you market to them? And I'm going to give you an answer that you may not be expecting. I'm going to say that you need to market to them every single week.Now you might be saying, "That's too much." Once a week is what I want you to be in front of them so they remember you, so they ... because you don't know when they're going to need service, right? There's no way you know exactly the time that they're thinking about auto repair, so you need to be there when they are thinking about it. So every single week you need to be hitting them with some sort of a marketing message.When you think of it, the average consumer right now on a daily basis, I've seen estimates as high as ten thousand marketing messages every single day that they're being bombarded with. So don't think that you're going to be marketing entirely too much to them by touching them one time per week, four times per month. That's hardly going to make much of a dent in the universe of how many people are trying to market to them. So four, don't get carried away and say that, four is entirely too much because chances are they're not going to see most of the marketing messages.It's important we stay in contact with them as often as possible, because when they're looking for auto repair, that's when they're going to notice that you're there, so I suggest you mail at least twice a month to them. I like mailing a newsletter on the first week of the month, and some sort of a postcard mailer or something on the third week of the month. Then use the power of the new kind of marketing, the electronic marketing, either, and it's not new, the emails. But send them an email on the second and fourth week, or send them a text message on one of those weeks, or maybe pick up the good old phone and call them.That's how often you need to stay in contact with them. You don't want a week that goes by where they lose sight of you. You need to be there when they're ready for you, and there's no way you know when they're going to be ready for you. So don't think this is too much. You know, I actually have clients that are marketing to their clients a lot more than that. But on a minimum, once a week you should be marketing to all of your clients, okay?You either take the information and run with it, because I know it works, or think I'm totally crazy, and I'm marketing entirely too much, but I can tell you, I do know, when you get in the habit of marketing once a week to your current list, your car counts do go up substantially. So take my advice, don't take my advice, either way I wish you the best of success.

Hi Shop Owners! I wanted to come over shop owner forum for this special edition of Car Count Daily and offer you an exclusive invitation to join me TOMORROW NIGHT on my Free Webinar - Registration is now open for my free Auto Repair Webinar - I'm going to be talking about what it takes to go from just being an ordinary shop to an EXTRAORDINARY shop. What do I mean by ordinary? It's where 95% of shop owners lie. Car Count numbers aren't nearly where they should be The shop is not meeting their financial goals. Their time is being sucked up. They're working entirely too many hours. They're not getting a chance to spend time with their family. In other words, the shop isn't exactly what they thought it was going to be when they started it. What I'm going to be talking about is what it takes to be in the top 5%, where it's making money hand over fist, where you're being able to take time off. You're going to be able to spend time with your family, go do what you want to do with whoever you want, whenever you want to do it. Those things that if you roll back to the day that you started your business, you thought you would be able to do. If this sounds like you, click here to learn more and register now... (** WARNING: Spots are filling up FAST, Click here to Reserve NOW **)