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A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers. The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed? Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money. To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work! Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!

There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising? All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision. We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work. Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return. Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.

As shop owners, we are constantly finding ways to motivate our employees, and often we think it's money. Money does factor into motivation, but don't employees want other things? If we knew what motivated our employees, we stand a better chance of keeping them and improving morale and production. So, how do we find out? Do we ask them? Would they tell us?

With all the talk these days about finding and hiring employees, it's so important that you hold on to the employees you have right now. You may not know it, but there are probably dealers and other repair shops recruiting your employees right now as your read this post! Set up time to sit down with all your employees, as a group and one-on-one. Find out more about them, their needs, their goals and what's important to them. Make sure you pay program is in line with their needs and provides for their family. It's not all about money, but we need to take care of the basic needs of life first. It's hard enough to find employees these days, make sure you keep the ones you have now! Your thoughts?

I need to find some employees fast and I am having no luck, anyone willing to help me write an advertisement or help me with postings, over the phone or through e-mail, please let me know. Just found this, not feeling good about this. https://www.indeed.com/forum/job/automotive-technician/can-t-do-it-anymore/t459836