4 hours ago, Transmission Repair said:"Expensive rent is the cheapest advertising you can buy."
While I mostly agree with this and have such a location, I find myself doubting it at times. I'm next to a very busy Walgreen's location. Their customers drive thru my firelane to get to them. I've had people, who frequent that location, come in and say that I've been going here for years, and I've just now noticed you! This frustrates me, because why wouldn't they notice MY building? I notice MY building. Shouldn't they?
However, when I'm driving, I don't pay attention to the things in-between my house and work. I'm on a mission to go somewhere and looking at the scenery just slows me down.
In spite of this, it does help.
However, I do believe that the Auto Repair business is largely a trust/destination business. People will drive far to reach a place that they WANT TO VISIT. My Quick Lube is a Convenience Business. Limited people will drive past others businesses to reach us, but most are happy that we are close. (This is another thing that drives me crazy. Close is your reason for choosing us? I'd rather it be because we are doing great work and they like us). Wrapping this up, if you don't have a great location, all of your focus is on your reputation. It will drive traffic too.
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Transmission Repair
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