Marketing, Advertising, & Promoting Latest Topics

Can Companies Like Repair Pal & Open Bay help a New Repair Shop?

Fri, 03 May 2024 22:02:46 +0000

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How To Start a Marketing Program For Your Shop

Fri, 08 Dec 2023 21:12:27 +0000

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Where to Put Ad Dollars? New Customers of Existing?

Sat, 22 Oct 2022 12:51:36 +0000

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Why are so few car repair shops making use of social media marketing?

Wed, 08 Mar 2023 08:18:32 +0000

Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. Personally, I think it has its negative and positive sides.

I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising.

Why are so few car repair shops making use of this, in my opinion, great opportunity to increase car count?

Marketing For A New Shop

Fri, 09 Dec 2022 22:39:46 +0000

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One Outside Sales Strategy for A Transmission Shop

Thu, 06 Jul 2023 20:38:04 +0000

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What's Your Best Summer Marketing Strategy?

Sat, 17 Jun 2023 11:58:01 +0000

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A Shop's Curb Appeal Is Important

Fri, 02 Jun 2023 19:14:56 +0000

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Shops Surveyed: Preferred Social Media Platforms

Fri, 10 Feb 2023 14:52:42 +0000

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Getting Into The Minds Of The New EV Owner

Tue, 31 Jan 2023 19:18:25 +0000

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The ULTIMATE SEO Checklist

Sun, 27 Nov 2022 01:55:08 +0000

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Are You Considering Mobile Services & Repairs?

Fri, 02 Sep 2022 11:55:35 +0000

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Sorry, Consumers still call us "Mechanics"

Fri, 09 Sep 2022 11:57:59 +0000

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Never Advertise Without Call Tracking

Fri, 02 Sep 2022 14:40:55 +0000

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Be Listed By Inc. Magazine's Most Innovative Shops

Wed, 31 Aug 2022 17:03:30 +0000

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What’s more profitable: Automotive Maintenance? Repairs? Or?

Sat, 27 Aug 2022 11:34:43 +0000

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Can Auto Repair Shops Still Advertise, All Makes, All Models?

Fri, 29 Jul 2022 16:29:44 +0000

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New Auto Repair Consumer Research & Insights

Tue, 12 Jul 2022 18:38:43 +0000

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What's Your Most Effective Form of Advertising?

Fri, 17 Jun 2022 10:37:53 +0000

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Service Profits Depend On Up-To-Date Digital Ads and Marketing

Wed, 22 Jun 2022 13:50:47 +0000

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Promoting Your Shop With A TV Investigative Reporter

Sun, 08 May 2022 17:53:53 +0000

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How Changing Location, Changed My Life

Sat, 28 May 2022 17:09:24 +0000

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Will Gas Prices Hurt Vacation Season Auto-related services?

Wed, 18 May 2022 11:13:20 +0000

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Get A Life

Wed, 20 Apr 2022 12:16:08 +0000

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Covering The Cost Of Marketing

Mon, 18 Apr 2022 16:51:56 +0000

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The Google My Business App Is Going To Be Replaced

Mon, 04 Apr 2022 19:34:26 +0000

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How Does You Website Rate?

Sun, 03 Apr 2022 07:48:09 +0000

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Call Tracking With Google AdWords PPC Advertising

Sun, 13 Mar 2022 16:10:15 +0000

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Before you Invest a dime on advertising...

Sun, 02 Feb 2020 17:22:16 +0000

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Do You Use Discounts or Brand Awareness Marketing?

Fri, 25 Feb 2022 14:08:16 +0000

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Insurance Company Approved Shop?

Tue, 11 Jan 2022 17:14:12 +0000

Has being approved by an insurance company made a difference to your bottom line? I had a vehicle towed in recently and the customer's insurance company was to pay for the work done. About a day or two later an insurance adjuster showed up to the shop, gave an inspection and approved our location. The caveat was that the invoice he eventually submitted was a complete lowball. I'm wondering if it was that particular company (small and regional) or would a major insurance company provide a more realistic approved quote?

Also, do you guys think it's worth it to request to be on all area insurance companies list of approved shops in the long run?

Flood Service Reminders this Winter

Tue, 30 Nov 2021 17:49:42 +0000

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Car Delivery; the first step to your next sale

Sat, 31 Jul 2021 16:31:53 +0000

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What does "Customer Expectations" really mean?

Sun, 16 May 2021 20:25:48 +0000

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Why you need a Google My Business page for your shop.

Tue, 23 Mar 2021 16:42:11 +0000

If you want to become a successful independent auto repair shop, it’s essential that you have your sights on not only developing a long-term strategy for expanding your customer base but also pivoting in a way that has sustaining momentum.

The key to accomplishing this strategy is not by focusing on gigantic steps, but by achieving a steady stream of small efforts, which means using effective and trusted tools that are specifically designed for you as an auto repair shop owner. Fully utilizing your Google My Business (GMB) page is an efficient way to grow your business and we can tell you why you need to be using it to be competitive.

GMB is a free and completely verified online listing service that uses best practices for getting new customers in the door. Are you the type of business owner who uses an online marketing and branding strategy? If not, you should!

LEARN MORE about how to optimize your GMB page.

It's Cheaper to Keep Existing Customers!

Sun, 21 Mar 2021 22:45:49 +0000

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RepairPal

Fri, 31 Mar 2017 12:02:30 +0000

Has anyone tried RepairPal? What were your experiences? Cost? Did it work? I am thinking abut tiring it for my locations. Just need a little information to base a decision on.

Thanks,

Richard Rollilns

Extra $6,267 in 7 Days? And a 596% R.O.I?

Sun, 07 Mar 2021 14:27:57 +0000

Thanks for stopping by!

An Extra $6,267 in 7 Days? And a 596% R.O.I? Yes! I detail everything in this short video and show you the Good, the Bad and the Ugly!

Hope this help!

Matthew
"The Car Count Fixer"

Sales Down? Spend More on Advertising!

Sun, 27 Dec 2020 16:06:30 +0000

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Shop Owners: Promote Back to School!

Tue, 18 Aug 2020 12:42:41 +0000

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The Best Auto Repair Shop Crisis Marketing

Sun, 05 Jul 2020 22:41:21 +0000

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NEW! Car Count Now!

Sun, 19 Jul 2020 14:40:47 +0000

Hey, thanks for stopping by. Join me Monday, July 20th as I premier this video - How to Make Your Offers IRRESISTIBLE!

I'll be live on the chat to answer any questions!
See you there!

Matthew
"The Car Count Fixer"

TEXTING CUSTOMERS

Wed, 25 Mar 2020 20:27:41 +0000

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Video Messaging Your Customers

Fri, 22 May 2020 21:08:12 +0000

Coronavirus has helped streamline video messaging, video conferencing, and just overall the act of watching video on various platforms. Large companies are creating weekly videos to message their employees and customers these days. Some of you may even be doing the something similar, and if not recording and sharing video, maybe at least communicating more through video. I was on linkedin and thought this video posted by @ncautoshop from L&N Performance Auto Repair was worth a share. 😁

Advertising we are using right now!

Tue, 07 Apr 2020 12:29:07 +0000

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Send text messages from your shop by Tuesday afternoon, for FREE!

Sun, 05 Jan 2020 03:39:55 +0000

Texting has never been easier. Instead of telling you about it… will you let me prove it?
What if it’s free? Give me 3 minutes and I’ll explain it all. No tricks. No gimmicks. No kidding.

Hope this helps!

Matthew
"The Car Count FIxer"

P.S.: Start texting tomorrow - for FREE! No Kidding!

P.P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit!

P.P.P..S.: Like and Follow Car Count Hackers on Facebook

0% cost for credit card fees

Mon, 16 Sep 2019 16:11:00 +0000

Loma Solutions represents a 0% credit card fee solution. We have 1000's of customers in the US and our solution makes auto shop owners thousands of extra dollars every year.

How does 0% processing work?
When your customer decides to pay with a card, they have 2 options. If they use a credit card, a small percentage of the transaction will be charged to their card. If they use a debit card, there will be no fee to the customer. Our software does all the work and explains to the customer of their choice prior to the card being authorized.

What exactly are the costs to the merchant and to the customer?
For credit cards: Merchant pays zero credit card fees, the customer pays 3.5% of the transaction
For debit cards: Merchant pays 1% + $0.25/authorization, the customer pays 0 fees

Facts:
- A card swiper is not needed: credit card information can be typed in a phone, computer or over the phone. There is a 'brick' card swiper if needed*
- No set-up costs or any other fees
- Our agreement is month-to-month
- If you auto batch by 8:00 PM EST, you get your money the next day
- The solution complies with all card rules and regulations
- We'll have you up-and-running within a week

Benefits to the Merchant:
*** You are being fair to your customer by offering them a choice to pay a fee or not, while you are eliminating your credit card fees, which can be up to 2.5% of your total card sales.
- Simple to use and all charges are viewable through our real-time online portal.
- Support: our team is there when you need us. We will show you and anyone on your team how to use the solution, but it’s very straight forward.

Making you more money!

If your current credit card fees are 2.5% of your total card sales, for every $50,000 in credit card transactions, you'll put an extra $1,250 in your pocket.

* we will provide you with a ‘brick’ terminal: $35/month if needed. This includes free paper re-supplies.

Reach out if you'd like to discuss.

Replacement Loaner Car suggestions

Sun, 01 Mar 2020 21:40:33 +0000

I don't really know what heading to put this under, but I see this as a marketing advantage. I am the first shop in my area to have a no-charge loaner car program, but now I am one of two. So it's really a marketing advantage, so here I am, posting under Advertising and Promotions.

I am in the process of replacing my loaner car. I would like real world advice from my fellow techs and shop owners. We all have our preferences and we all see certain vehicles in our shops more than others. Shop A might see very few imports while Shop B might see a mix. So Shop B could have more insight into what imports have problems and what those problems might be than Shop A.

Okay, now the conditions I have for my loaner, I have wanted a minivan since I put my first loaner into service. I have had a very few customers decline the use of the loaner because they needed more than 5 passenger seating. I have had customers decline the loaner car because their driveway was uphill and we are in Northern Lower Michigan where snow is a consideration, so I have wanted AWD too. My first loaner was a Mercury Sable, replaced by an immaculately maintained Honda CRV so I at least got the AWD I wanted, even though it was not a important while I have had it as it was when I had the Sable.

I know that anything I have will be a compromise for my customers at times. Even if I had a car, a truck, a minivan and a full-sized van, all with AWD, chances are the specific one the customer would want would be out, so compromise it will be. That and I am too small to float the expense of too many loaner cars. So what I am asking is, within the following parameters, what would each of you recommend for a reliable, low cost of ownership vehicle? What would you put into your fleet if you were working within my parameters?

I want to spend about $10,000
No new vehicle leases
NO, and I mean NO European brand/influenced models
AWD would be preferable but not required
Easy to understand operation of such things as lights, windows, ignition, etc. My current CR-V has window switches on the dashboard instead of the door, the ignition has that funny turn-off, stop, push in and turn to lock and the rear hatch has to have the glass released then the door opens like a door. All of this confuses some customers.

My average loaner car usage is between 6,000-8500 miles a year so a higher mileage specimen would not be out of the question. Thank you for all for your time and suggestions.

Rocket Level Marketing

Wed, 19 Feb 2020 01:07:25 +0000

Anyone have any first hand experience with this company? Rocket Level Marketing. Pushing hard on IG, looks legit but most do.

Thanks in advance.

Valentine's Day Marketing!

Sun, 09 Feb 2020 23:21:52 +0000

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